A modern business

A modern business

We are a vegetarian company committed to operating a responsible and modern business.

What this means to us:


We understand that it is our responsibility to do what we can to become a more sustainable company. We are responsible for the resources that we use and the impact that we have. We take responsibility for operating a business and maintaining a supply chain that respects the planet as well as the people and animals on it.

We know that we are not perfect. We also know that sustainability isn’t just one thing, it isn’t just organic cotton – it’s organic cotton, plus wind energy, plus not using PVC, plus thousands of other little steps that eventually make a more responsible and environmentally conscious company. In many ways we are just beginning our journey towards becoming more sustainable, but we are dedicated to continuing our work towards being able to replace what we have taken from the environment. We will continue to consider the impact we have on the planet as we design clothing, open stores and manufacture our products. We will probably never be perfect, but you can rest assured that we are always trying.


We think that being modern means considering the future, not just the future of design, but also the future of the planet. We are dedicated to helping change people’s perception of eco fashion. We think that sustainability can take the form of beautiful and modern clothing and accessories.

A vegetarian company

We are the world’s first and only vegetarian luxury brand. We do not think that any animal should give their life for the sake of fashion.

We do not use and have never used leather, skins, feathers or fur in any of our products, collaborations or licensed products. This is a decision that we stand behind both ethically and environmentally.

Other than the obvious and significant ethical issues surrounding the culling of animals for their hides, in recent years studies by the UN’s Food and Agriculture Organisation, The Intergovernmental Panel on Climate Change and NGOs such as PETA have shown us that the meat and leather industry is one of the most environmentally damaging in the world.

The climate impact alone is staggering – meat and leather production is responsible for 18% of all manmade greenhouse gases in the world, with a single cow emitting 19.3 pounds/8.75kg of methane annually. Compare this to transportation, which only accounts for 13% of global greenhouse gas emissions.

Additionally, animal skins used for clothing and accessories are loaded with caustic, toxic chemicals that prevent them from decomposing – the very opposite of what we expect from a natural resource. The chemicals used in leather tanning makes it one of most toxic industries in the world. Chrome, a known carcinogen, is used in huge quantities and the groundwater near leather tanneries in developing countries has been found to contain critically high levels of lead, formaldehyde and even cyanide. This causes cancer and other fatal illnesses in nearby populations.

We have spent years developing what we think are the best leather alternative available anywhere. To learn more about the materials that we use click here >

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