Launched as part of our Summer 2021 collection and our zero-deforestation commitment, the Stella x Greenpeace pieces feature graphics taking cues from vintage eco-activist designs in pale blue and white marble colourways – emblazoned with rallying slogans like “Save the Planet”. All garments are made from a soft, certified organic cotton that is kinder to Mother Earth, grown without the use of harmful chemicals, pesticides and fertilisers that could threaten fellow creatures and local communities.
The Amazon is the world’s largest rainforest, home to nearly 400 billion trees, 10% of the planet’s animal species as well as 30 million people, 2.7 million of whom are Indigenous. It is also Earth’s biggest carbon sink, absorbing and sequestering 90-140 billion metric tonnes of carbon.
Industrial meat is the single largest cause of deforestation on the planet. Deforestation in the Amazon reached a 12-year high in 2020, with fires used to clear vast areas of rainforest in order for cattle to graze or to grow soya for animal feed in factory farms. The resulting meat and dairy is sent to supermarket shelves and fast food restaurants in the UK and across the world.