Sustainability

We are committed to always being responsible, honest and accountable today, with a positive impact on people, the planet and all its creatures so that we can protect it for tomorrow. 

 

Our sustainable vision is guided by and accountable to our bold values – making every action count, inspiring trust and celebrating life. We are change agents; we are activists. We stand up and speak up for Mother Earth, our fellow animals and in solidarity with all humans. 

 

We strive to create the most beautiful, desirable products with the least impact on our environment. Our conscious values are also the inspiration behind our innovation. As industry leaders, we endeavour to create the most cutting-edge materials and animal alternatives, continuing to push towards circularity and being fully transparent by developing tools to measure and report our impact. 

Sustanability Timeline

Since Stella McCartney launched in 2001, we have been committed to being kinder to Mother Earth, our fellow creatures and each other. Explore our Sustainability Timeline to discover how our innovations yesterday and today will protect our planet tomorrow. 

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2001
2001

No leather, feathers, fur, skin since day one

2008
2008

Began using organic cotton

2010
2010

Went completely PVC free

2012
2012

Introduced bio-acetate in Stella Eyewear, started using recycled polyester, launched Clean By Design in our Italian mills, banned plastic water bottles, ensured all of our wood was sustainably certified, joined the Ethical Trading Initiative (ETI).

2013
2013

Stopped using angora, introduced eco Alter Nappa, began using solar panels and LEDs in our stores.

2014
2014

Ensured that all of our paper and cardboard packaging was certified sustainable

2016
2016

Achieved 100% sustainable viscose, ceased use of virgin cashmere.

2017
2017

Launched the first garment made with Bolt Threads' Microsilk™ and introduced Econyl® regenerated nylon.

2018
2018

Banned the use of mohair, launched the Loop sneaker, committed to going plastic free, released the first vegan Stan Smith and created the first handbag made by Bold Thread's Mylo™ mushroom leather.

2019
2019

adidas by Stella McCartney launched the first ever garments made with Evrnu's NuCycle™ yarn and KOBA® Fur Free Fur, a sustainable, recyclable animal alternative made from recycled polyester and plant based plastic.

2020
2020

Debuted Coreva™ biodegradable stretched denim, bio-lenses in Stella McCartney eyewear, bio-acetate frames in Stella Kids eyewear and launched Stellawear - a sustainable innovation fusing underwear and swimwear, made from Aquafil Econyl® regenerated nylon and ROICA™ elastane.

Our Commitments

Holding ourselves accountable to our values, we have been on a mission to create luxury fashion that does not compromise on desirability or sustainability. Making every action count, discover Our Commitments below.

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Social Sustainability

As a sustainable luxury fashion brand, we often find ourselves talking about products and the planet, but it is people who make it all happen – from the farmers who grow our materials to the conscious consumers who purchase them. Discover how we are creating a positive impact for all. 

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sustainability
Measuring Our Impact

Committed to accountability, honesty and transparency, we use a natural capital accounting methodology to measure our environmental impacts in order for us to manage them. Our Eco Impact report is a tool we developed ourselves that goes far beyond traditional environmental reporting. 

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Materials & Innovation

Materials are the foundation of our sustainability initiatives. Forming the literal fabric of our eco-friendly mission, explore how we combine nature’s gifts with cutting-edge human innovation to create the most desirable luxury fashion. 

Recycled cashmere

Our knitwear collections are made from recycled cashmere.

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Fibres from Forests

We source our viscose in a way that helps to protect ancient forests.

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Fur Free Fur

We believe that fashion can be luxurious without using leather or fur.

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Metals

We are working to reduce the environmental impacts of our metal consumption.

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Organic Cotton

We use organic cotton to create products in ways that enrich the environment.

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Recycled nylon and polyester

Synthetic materials can –and should– be recycled and come from recycled sources.

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sustainability
Silk

We are exploring entirely new ways of creating silk.

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vegetarian leather
Vegetarian Leather

Since day one, we have never used leather, feathers, fur or skins.

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Wool
Wool

We source from farms committed to animal welfare and environmental stewardship, where possible.

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Paper and Packaging
Paper and Packaging

Our paper and packaging come from recycled and certified sustainable sources.

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Clevercare
Clevercare

We consider our environmental footprint at every point of our design process, even after our products have been sold.

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Spotlight on: Airslide

Our new Air Slides are a step in a more circular direction. 

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greenpeace
Spotlight on: Greenpeace

We are exclusively releasing two t-shirts and two sweatshirts supporting Greenpeace’s campaign to stop deforestation.

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Circularity

Looking ahead today to a better tomorrow, we are committed to circularity – innovating new methods to recycled and repurpose materials, leading and disrupting the industry with our zero-waste vision and sustainable values. 

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circularity
Sustainability