2001
No leather, feathers, fur, skin since day one
2008
Began using organic cotton
2010
Went completely PVC free
2012
Introduced bio-acetate in Stella Eyewear, started using recycled polyester, launched Clean by Design in our Italian mills, banned plastic water bottles, ensured all of our wood was sustainably certified, joined the Ethical Trading Initiative (ETI)
2013
Stopped using angora, introduced eco Alter Nappa, began using solar panels and LEDs in our stores
2014
Ensured that all of our paper and cardboard packaging was certified sustainable
2016
Achieved 100% sustainable viscose, ceased use of virgin cashmere
2017
Launched the first garment made with Bolt Threads’ Microsilk™️ and introduced Econyl® regenerated nylon
2018
Banned the use of mohair, launched the Loop sneaker, committed to going plastic free, released the first vegan Stan Smith and created the first handbag made with Bolt Thread’s Mylo™️ mushroom leather
2019
adidas by Stella McCartney launched the first-ever garments made with Evrnu’s NuCycle™️ yarn and KOBA® Fur Free Fur, a sustainable, recyclable animal alternative made from recycled polyester and plant-based plastics
2020
Announced McCartney A to Z Manifesto, defining and guiding our sustainable vision, debuted Coreva™ biodegradable stretch denim, bio-lenses in Stella McCartney eyewear, bio-acetate frames in Stella Kids eyewear and launched Stellawear – a sustainable innovation fusing underwear and swimwear, made from Aquafil Econyl® regenerated nylon and ROICA™ elastane
2021
Released world’s first-ever garments made from Bolt Thread’s Mylo™️ mushroom leather, launched Air Slid made from recycled industrial waste