Organic cotton is a good first step, but we want to do even more. We are working directly with one of the farms in our supply chain to grow cotton using regenerative farming practices, also known as carbon farming. That means prioritising the restoration of soil health by using agricultural methods that actively restore soil nutrients, enhance biodiversity, increase soil’s ability to store water and carbon, and ultimately improve productivity and farmer wellbeing.
The environmental impacts of cotton growing
Cotton is our most used raw material by volume. Using our EP&L tool, we are able to compare the average environmental impacts of conventional vs organic cotton farming per kilogram – leveraging the best available data from major producing countries.
The environmental impacts of conventional cotton production are driven by the large quantities of water required to cultivate the crop, the conversion of land for agricultural use, the heavy use of toxic pesticides and fertilisers, and the energy required to operate machinery in some cases.
Organic farming has a much lower environmental impact; it uses significantly less water from local resources and does not allow the use of toxic chemicals, which improves soil health and reduces water pollution.
Our cotton supply chains
We are proud that 73% of the cotton we use is organic, with all of our jersey and denim made with organic cotton. While this is an improvement on conventional cotton, we are hoping to go further.
We are working on being able to trace our cotton all the way back to the farm that it was grown on so that we can ensure it is being grown in a regenerative way – not just maintaining, but actively improving soil health and biodiversity as well as helping to regenerate watersheds and supporting the surrounding ecosystem in thriving.
Most importantly, this kind of farming can be used to capture and store carbon dioxide from the atmosphere in the soil. Soil is an incredibly useful natural tool in the fight against climate change and this sort of nature-based solution could potentially provide up to 37% of the global carbon reductions that we need to make by 2030.