Fur free fur

Fur-Free-Fur 

We believe that fashion can, and should, be luxurious without animal products. Our Fur-Free Fur is an ethical alternative made from cruelty-free materials.  

Fur is cruel, barbaric and unnecessary, with 85% of the industry’s skins coming from animals living by the thousands in intensive-confinement factory farms¹, usually in very poor conditions. It is also unsustainable and requires toxic chemicals for preservation and dyeing that can be extremely harmful for the environment and workers. 


Our Fur-Free Fur looks and feels luxurious, and is completely animal-free. Plus, we are doing our best to make it even better; we have been working with our partners to develop a new plant-based material called KOBA® that will help us reduce the amount of virgin polyester we use. 

Fur free, since day one 

We have stood firmly by our commitment to never use real fur since our launch in 2001. 


The decision to include faux fur in our designs, however, has been the result of much deliberation and debate. We are proud to have created a cruelty-free product that looks and feels like the real thing, but remain equally aware that we do not want to promote fur because of our material’s great likeness to it. 


We ultimately concluded that by offering a luxury Fur-Free Fur product with a strong resemblance to real fur, we are proving that no animal needs to be harmed for fashion -- a message as important today as when we launched. 

We are doing our best to ensure that, as well as being cruelty free, it has as little negative impact as possible and are working with a few select mills that produce our materials in an environmentally sound way. 

Fur free fur

In the future, we hope to be able to create our fur only using recycled or natural raw materials. We are working with a new plant-based material called KOBA® that we have been co-developing with DuPont and our biggest faux fur supplier for over a year. 

1International Fur Trade Federation, “Types of Wild Fur,”
Other Materials and Innovation
recycled cashmere
Recycled Cashmere

Our knitwear collections are made from recycled cashmere.

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fibres from forests
Fibres From Forests

We source our viscose in a way that helps to protect ancient forests.

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metals
Metals

We are working to reduce the environmental impacts of our metal consumption.

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organic cotton
Organic Cotton

We use organic cotton to create products in ways that enrich the environment.

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Recycled nylon
Recycled Nylon and Polyester

Synthetic materials can –and should– be recycled and come from recycled sources.

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silk
Silk

We are exploring entirely new ways of creating silk.

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vegetarian leather
Vegetarian Leather

Since day one, we have never used leather, feathers, fur or skins.

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wool
Wool

We source from farms committed to animal welfare and environmental stewardship, where possible.

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paper
Paper and Packaging

Our paper and packaging come from recycled and certified sustainable sources.

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Clevercare

We consider our environmental footprint at every point of our design process, even after our products have been sold.

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Spotlight on: Airslide

Our new Air Slides are a step in a more circular direction. 

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greenpeace
Spotlight on: Greenpeace

We are exclusively releasing two t-shirts and two sweatshirts supporting Greenpeace’s campaign to stop deforestation.

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Sustainability