As a progressive luxury brand, Stella McCartney has always looked to the future.
We strive to create the most beautiful and desirable products with the least impact on our planet. Our conscious values are the leading inspiration behind our products and innovations. As industry leaders, we endeavour to make use of the most cutting-edge and progressive materials that aim to reduce impact on the planet and are always cruelty-free, whilst following the principles of circularity. We continue to aim to increase our transparency across supply chains through diligent reporting, measuring and tracking.
Our sustainability vision is guided by our bold values – making every action count, inspiring trust and celebrating life. We are change agents; we are activists.
We are committed to always being responsible, honest and accountable, leaving a positive impact on our planet. We stand up and speak up for Mother Earth, our fellow creatures and in solidarity with all humans today in order to protect our better tomorrow.
We have come a long way, and we are always striving to see how we can do even better.
Materials are the foundation of our sustainability initiatives. Forming the literal fabric of our nature-positive and circular mission, explore how we combine nature’s gifts with cutting-edge innovation to create the most desirable luxury fashion.
By innovating new, responsible cruelty-free alternatives, we can change the future of fashion.
Discover wearable dove sculptures cast in gold and silver repurposed from electronic and medical waste, debuted at our Summer 2025 runway show during Paris Fashion Week.
Piñayarn® offers a 100% plant-based, recyclable and biodegradable textile solution – providing an alternative to petroleum-based products and resource-intense virgin fibres.
Hydefy is an animal-free, planet-friendly and vegan fungi-based textile making its fashion industry debut, taking the shape of our new Ryder bag at the Stella McCartney Summer 2025 runway show.
Learn more about YATAY, first seen in our Winter 2024 runway show and most recently featured in our Autumn 2025 collection, YATAY B and YATAY M are innovative, cruelty-free materials made entirely from bio-based articles.
Discover our latest innovation, Airlite® – an environmentally friendly coating that actively purifies the air, featured on our iconic Falabella bag.
Learn more about Living Ink, a cruelty-free, planet-friendly and vegan pigment – launched with our Spring 2025 collection.
Discover how BioCir® Flex, a non-toxic, compostable and biobased alternative to conventional plastics benefits both people and planet.
Raffia is one of the most sustainable materials in the fashion industry. Why? Because the cultivation of raffia involves only the careful hand-pruning (rather than cutting) of the raffia palm, it plays a huge part in sustainable agroforestry practices and benefits both the environment and local communities.
Learn more about UPPEAL™, a vegan, cruelty-free alternative to animal leather made from the waste of apples grown for juice and jam in Northern Italy.
Discover how SÖKTAŞ a sustainable, resilient system that benefits both people and planet.
Learn about Savian, a 100% plant- based, plastic- free and GMO-free alternative to animal fur combining natural materials, heritage craftsmanship and biotechnology.
Discover how closely NATIVA™️ regenerative wool is certified to the highest standards of sustainability in the world, helping to restore our planet.
Learn more about our patrtnership with Veuve Clicquot, pioneering a grape-based alternative to animal leather using the Champagne Maison’s harvest by-product.
Discover how Protein Evolution uses enzyme engineering technology to transform textile and plastic waste into infinitely recyclable polyester.
Learn more about how Mango Materials are transforming harmful methane into a biodegradable alternative to traditional, fossil fuel-based plastics.
Discover Kelsun™, a next-generation, seaweed-based material with a significantly lower environmental footprint than conventional fibres.
Learn more about BioPuff®, a regenerative alternative to feather down and synethetic insulations crafted from bulrushes grown in UK wetlands.
Learn more about how Stella McCartney prioritises traceability and is integrating blockchain technology to trace products through documentary evidence.
Learn about VEGEA, the grape-based vegan alternative to animal leather, as seen in our iconic S-Wave handbag and trainers series.
Learn more about Bananatex®, a new biodegradable material innovation created from banana plants.
Learn more about Mylo™, Bolt Threads’ innovative vegan alternative to animal leather, created with renewable mycelium from fungi.
Discover our new material innovation: MIRUM®, a plastic-free animal leather alternative that can restore and benefit the environment.
Discover more about regenerative sourcing and why being nature positive is important for us at Stella McCartney.
We source our viscose in a way that helps to protect ancient forests.
We use organic cotton to create products in ways that enrich the environment.
Synthetic materials can –and should– be recycled and come from recycled sources.
We source from farms committed to animal welfare and environmental stewardship, where possible.
Our paper and packaging come from recycled and certified sustainable sources.
We consider our environmental footprint at every point of our design process, even after our products have been sold.
Since Stella McCartney launched in 2001, we have been committed to a values-led ethos and being kinder to Mother Earth, our fellow creatures and each other.
Explore our sustainability timeline to discover how our innovations of yesterday and today will protect our tomorrow.
No leather, fur, skins, feathers or animal glues since day one.
We started using organic cotton.
Launched the Falabella, the world’s first vegan ‘it’ bag.
Went completely PVC free.
Introduced bio-acetate in our eyewear, started using recycled polyester, made our shoe soles biodegradable, launched Clean by Design in our Italian mills, banned plastic water bottles from our head offices, joined the Ethical Trading Initiative (ETI) and made sure all the wood pulp used in our products was FSC-certified.
Went angora-free and introduced Eco Alter-Nappa, our smooth vegan alternative to animal leather. Installed LED lighting and 100% renewable energy sources in our Old Bond Street store.
Started using bio-based TPU for our shoe soles, added a recycled polyester microfibre for bags and ensured all our paper and cardboard packaging was FSC-certified.
Launched the vegan Elyse platform shoe and our revolutionary vegan alternative to animal fur.
Ceased the use of virgin cashmere and transitioned to forest-friendly viscose made from FSC-certified pulp, verified by the CanopyStyle Audit, becoming a zero-deforestation brand.
Incorporated lower-impact metals, added certified wool yarns for knitwear, developed the first prototype garment made with Bolt Threads’ vegan Microsilk™ and introduced recycled nylon. Launched our resale partnership with The RealReal.
Banned the use of virgin mohair, launched the Loop sneaker – designed to be disassembled, released the first vegan Stan Smith sneakers and created the first handbag made from Bolt Threads’ Mylo™ – a mycelium-based vegan alternative to animal leather. We committed to being plastic-free by adopting the Ellen MacArthur Foundation’s UK Plastic Pact.
adidas by Stella McCartney developed the first-ever garments made with EVRNU®’s NuCycl yarn and launched KOBA® Fur Free Fur, a recyclable animal alternative made from recycled polyester and plant-based plastic. We announced the most sustainable Hunter boot ever. We began using SOKTAS regenerative cotton in our ready-to-wear.
Debuted bio-lenses in Stella McCartney eyewear, bio-acetate frames in Stella Kids eyewear and launched Stellawear – a sustainable innovation fusing underwear and swimwear made from Aquafil Econyl® regenerated nylon and ROICA™ elastane. We announced the McCartney A to Z Manifesto.
Launched our Air Slide made from recycled industrial materials, debuted world-first garments made from Mylo™, incorporated more recycled content into our Falabella bags and introduced regenerative fibres. We were the only brand from the fashion industry to attend COP26 with our travelling exhibition: Future of Fashion.
Launched the world’s first commercially available Mylo™ handbag, introduced Recycrom dye and Humana denim made from recycled textile waste, repurposed LVMH Nona Source deadstock fabrics. Debuted a grape-based vegan alternative to animal leather and Stella co-founded the SOS Fund.
We launched our first ever take-back scheme for the Close-the-Loop Parka which can be fully regenerated into new yarn at its end-of-life. We launched our first products crafted from SOKTAS regenerative cotton and introduced regenagri®-certified cotton denim, NewLife yarn made from plastic bottles, Bananatex® canvas using naturally grown abaca plants, luxury fashion’s first-ever close-the-loop garment, debuted the first luxury bag crafted from plant-based MIRUM®, introduced bags made from UPPEAL™, a world-first Falabella bag in BioPuff® plant-based insulation, plant-based fur alternative coat in BioFluff, eyewear in Mango Materials methane-derived biodegradable plastic alternative and world-first luxury garments knit from seaweed-based Kelsun™.
We introduced a grape-based leather alternative with Veuve Clicquot, first-ever biologically recycled garments with Protein Evolution, air-purifying Falabella bags coated with Airlite™, Living Ink algae-based and non-toxic pigment, and debuted a Stella Ryder in Hydefy’s mycelium solution.
We incorporated S-Wave trainers with plant-based, recycled Piñayarn® uppers and BioCir® Flex biobased plastic alternative soles, world-first Sequinova plant-based sequins, recycled silk, cotton linter viscose and YATAY M mycelium-based vegan alternatives to exotic skins.
We are pioneering a conscious luxury mission to create fashion that does not compromise on desirability or sustainability and that holds us accountable to our values.
Making every action count, discover our commitments to you, our planet and our fellow creatures.
As a luxury brand that aims to be as sustainable as possible, we often find ourselves talking about products and the planet. But it is the people that make it all happen.
From the farmers who grow our raw materials and the interconnected teams that bring it to life, to the conscious consumers who purchase them, discover how we are creating a positive impact for all.
Looking ahead today to a better tomorrow, we are committed to circularity – innovating new methods to recycled and repurpose materials, leading and disrupting the industry with our zero-waste vision and sustainable values.
Our new Air Slides are a step in a more circular direction. Launched as part of the Summer 2021 collection, they are our first style created with recycled manufacturing waste sourced directly from the factories they are made in.
Stella x Greenpeace is a limited-edition collab of organic cotton pieces supporting the environmental NGO’s campaign to stop Amazon deforestation fuelled by industrial agriculture and meat production.
