sustainability Paper and Packaging

We try to be as thoughtful about the materials that we use for our packaging as we are with our collections and are constantly looking for innovative ways to minimise our use of single use and virgin plastic and paper.

Paper production can contribute to deforestation so, since 2012, we have only used paper that is either FSC-certified or made from at least 50% recycled content in our packaging. We are committed to ensuring that that the paper that we use does not support the degradation or destruction of forest ecosystems and that all of the wood and paper we use comes from sustainably certified sources.

We are always trying to minimise the amount of plastic that we use and stopped using PVC in 2010. In 2018 we signed up to the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment, pledging to drastically reduce the plastic that we use and that, by 2025, all the plastic that we use will be recycled, recyclable or compostable (or even better, plastic free).

We have also joined Fashion for Good’s polybag collection pilot scheme, trialling the collection of clear plastic garment bags from our London store and sending them for recycling.


The Pack4Good Position Statement


We recognise that single use packaging currently exerts an impact on ecosystems at the resource extraction point, during production and in disposal. Addressing this requires a holistic approach that doesn’t increase pressure on one globally vital ecosystem (e.g. forests) in order to reduce the pressure on another (e.g oceans). It is both imperative and possible to create changes in packaging use, sourcing, production and end-of-product-use management to support the shift away from single-use plastics and enable conservation of ancient and endangered forests concurrently.

Therefore, we, as a supporting partner of Canopy’s Pack4Good Initiative, commit to:

  • Ensure the paper-based packaging we use does not include fibre sourced from Ancient and Endangered Forests by end of year 2020.
  • Prioritize innovative packaging design to reduce overall material needs.
  • Give preference to paper-based packaging with high-recycled content, specifically post-consumer waste content.
  • Encourage our suppliers that are found to be sourcing from Ancient and Endangered forests to change practices and/or re-evaluate our relationship with them.
  • Work with innovative companies and Canopy to continuously expand the availability and development of next generation solutions with a focus on agricultural residues and post-consumer recycled content.
  • Source forest fibre from forests certified under the Forest Stewardship Council (FSC) system, including any plantation fibre, when recycled fibre and agricultural residue fibre is unattainable.
  • Request that our suppliers recognize, respect and uphold human rights and acknowledge the right of Indigenous People and rural communities to give or withhold their Free, Prior and Informed Consent (FPIC).
  • Support conservation solutions and seek opportunities to inform the public on these issues and solutions through our marketing and communications.
  • Adopt specific targets and timelines by the end of 2020 to track and report on our progress.



The New Plastics Economy Global Commitment


In 2018 we partnered with the Ellen MacArthur Foundation joining hundreds of other signatories to its New Plastics Economy Global Commitment and setting goals for our plastic use that we aim to reach by 2025.

We have pledged to work to eliminate the plastic items we don’t need; innovate so all plastics we do need are designed to be safely reused, recycled, or composted; and circulate everything we use to keep it in the economy and out of the environment.

Polybag Collection Scheme


It’s estimated that 180bn clear plastic polybags are produced globally every year. A huge volume of these single use bags is used by the fashion industry in the form of garment bags and most are neither recycled or made from recycled materials. In the UK only 4% of plastic film packaging is recycled with the rest being incinerated or sent to landfill.

In 2020 we are joining other fashion brands in London and taking part in Fashion for4 Good’s pilot Polybag Collection scheme. Polybags from multiple stores across the city will be collected, sorted and baled before being sent to be recycled.

We hope that, in the future, every piece of polybag packaging that is collected will be recycled and turned into new clear film plastic, creating a circular loop that reduces waste and the use of virgin resources.

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