After a year spent inside, Spring Summer 2021 takes Stella Kids on an outdoor adventure. Capturing a sunny hope for the season ahead, vibrant prints and colours embolden an energetic escapism. Playing to Stella’s lifelong love of animals, pieces feature butterflies, big cats and flamingos alongside the coastal carefreeness of palm trees and pirates – bringing the optimism of a tropical holiday to the everyday in our most sustainable collection ever.
Our ‘Best Friends Fur Life’ campaign pairs kids with creature companions, letting our humour run wild with cheeky wordplay and illustrations. It is a fun reminder to both parents and the next generation of eco warriors that animals are friends, not fashion.
Our love for animals takes wing for girls with hippie-inspired spring butterflies as well as dancing flamingos and heart patterns. A unisex cheetah offering allows little kids to become big cats, with eyes and ears on hoods, hats and rain capes. Boys also set sail with a nautical pirate theme, while graphic palm trees and basketball motifs play to a California cool.
Pushing further in activewear, SS21 includes pieces made from fast-drying, technical materials. Swimwear dives into the season’s tropical adventure theme, made with recycled materials and offering SPF 50 protection. Bags shaped like animals also roar with our signature playfulness.
Committed to our sustainable kidswear mission, Spring Summer 2021 is made with 84% eco-friendly fabrics including organic cotton, forest-friendly viscose and lyocell, recycled polyester and nylon, and repurposed jersey from previous collections.