Stella hosts STELLABRATION: TOKYO party in Japan 

Stella hosted a STELLABRATION: TOKYO party at in Shimokitazawa, Tokyo’s centre of youth culture and music, bringing together next-generation Japanese changemakers around shared values. The party marks Stella’s first visit to Japan since 2019. 

Energising our brand DNA through a distinct blend of music and fashion, STELLABRATION: Tokyo included a live performance by Japanese rock band DYGL, whose frontman Nobuki Akiyama has previously collaborated with Stella McCartney on a Shared unisex capsule. Models played a fashion take on musical chairs wearing our Autumn 2023 collection. 

Guests included model and actress Ai Tominaga, model and actor Airu Kubozuka, musical duo AMIAYA, former Paralympian and public speaker Mei Ichinose, actors Rina Ohta and TAO, artist Hajime Sorayama, presenter and activist Christel Takigawa and DJ and Kimono stylist Mademoiselle Yulia. 

I am thrilled to be back in Japan, a country whose people and culture have inspired me for my entire life. Our Stella community here is so important to me, and I cannot wait to celebrate the next generation of Japanese music, fashion and beyond.

Stella McCartney

As part of her Japan tour, Stella also hosted a talk and protest, featuring over 200 students from Tokyo University of the Arts, where she spoke about the future of fashion and art – rallying changemakers around Yoshitomo Nara’s ‘CHANGE THE HISTORY’ social slogan, a continuation of our rallies in London and Milan for Earth Day 2023. 

Yoshitomo Nara, legendary Japanese artist, visited our Tokyo boutique. His work inspired our Summer 2023 collection and campaign’s activist attitude, with Stella McCartney being the first fashion brand that Nara has collaborated with. 

Stella also made a personal appearance at STELLA’S WORLD by Stella McCartney, our experimental and experiential space at UMEDA HANKYU in Osaka. Inspired by a record store and studio, the space celebrates Stella’s love of and heritage in music. STELLA’S WORLD, a lifestyle concept boutique and brand-first vegan café, also showcases an edit of exclusive products. 

STELLA’S WORLD by Stella McCartney is now open at Umeda Hankyu department store in Osaka, Japan.