Further bringing personal emotion into the space is the use of sound, light and smell to create a multi-sensory experience. Speakers strategically cast into concrete play abstract sounds to elevate the senses within different zones featuring spoken word recordings and an original sound collage specially created by Paul McCartney. On the second floor, alongside the menswear collection, there’s a ‘Stell-a-phonic’ installation of handmade reggae style speakers designed by artist Swifty. Tracks are handpicked from Stella‘s personal vinyl collection, who says “that’s basically a homage to the Notting Hill Carnival,” demonstrating our natural connection to music.
Natural light gleams through the shop’s urban indoor garden and the striking skylight, while artificial lights subtly highlight the space’s architectural details and product features. Upon entering the shop on the ground floor, a customised fragrance complements the clean air experience.
Sustainability and nature
Staying true to our commitment to sustainability and innovation, every effort has been made to move away from traditional luxury materials, using handmade, organic and sustainably sourced elements in the new store design to echo the same approach as our collections. Reiterating a sustainable approach to design, Stella says, “Everything that I do is a commitment to sustainability and to being responsible and ethical.”
Stella goes on to say “We have purposefully put and effort to use more handmade, organic and sustainably sourced elements in the store design,” including papier-mâché recycled from paper waste in our London office, transformed into the bespoke decorative wall panels of the women’s ready to wear first floor. Foam furniture made of recycled materials, reclaimed timber sculptural plinths and vintage hand selected furniture are scattered throughout the rooms including pieces by Italian architectural designers Mario Bellini and Angelo Mangiarotti; all reflecting our philosophy to reclaim, re-use and recycle. Informative messages on sustainability can been seen throughout the store in signage and projected moving images to aid in articulating and highlighting our ethos.