POP by Stella McCartney is the fragrance of an emerging generation of Stella girls, celebrating individuality, authenticity and adventure. The campaign shot by Glen Luchford and the film shot by Melina Matsoukas star Grimes (aka Claire Boucher), Kenya Kinski-Jones, Amandla Stenberg and Lola Leon – the new girls coming up who are ready to POP. The fragrance is available to purchase now at and select Stella McCartney stores.

The newly-launched POP Bluebell embraces individuality, sustainability and a new kind of beauty. In POP Bluebell the story goes on a deeper, darker journey with the young woman celebrated in the original scent, who is now born of experience and inner strength. The discovery of a reflective mood.

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POP, together with our signature scent STELLA form two complimentary pieces of work – the younger, inspiring girl embodied in POP; and the multifaceted, naturally confident woman Stella McCartney celebrates in STELLA. Reimagined with a fresh new look in 2014 including a campaign starring Lara Stone, the fragrance remains a sensual combination of floral rose and sultry amber notes inspired by the designer’s enduring fascination with contrasts and contradictions. STELLA is available as an Eau de Parfum or lighter Eau De Toilette at Stella and Stella McCartney stores.

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