The new swimwear campaign is a nostalgic memory of British summertime, starring Aida Blue, Callie Dixon and Darwin Gray.
Shot in a picturesque country garden setting in Surrey, the campaign is inspired by the warmth and natural beauty of an English summer, imagining days spent on the grass, by the lake, and at home with friends.
The collection celebrates the body with a modern take on simple swimwear silhouettes. Streamlined bikinis and swimsuits are refreshed in vivid blue or given spirit with mesh stars, and select men’s pieces are emboldened with ‘No Smile No Service’ graphic prints. On Callie, we see our sleek black swimsuit with dynamic transparent panelling.
