post A first look at the Stella Spring ’20 collection

Collaged with personal snapshots by Stella, the new season projects a strong-hearted woman, celebrating natural beauty and London springtime.

An extension of the wild elements that inspired the collection, backdrops featuring Stella’s personal photographs walk us through a city in bloom, offering an insight into the beauty that she discovers every day. The bright hues in these images mirror the pop colours of the ready-to-wear—a true sentiment of spring.

Hand-painted horse prints and acidic florals especially radiate this love for Mother Nature. Stella’s affinity for horses is something that lovers of the brand instantly identify with her, becoming something of a signature over her years as a designer. These artful motifs dance across flowing sustainable viscose dresses and tops, feeling effortless and bold.

The acidic floral prints pulse with shots of vivid colour, inspired by vintage botanicals from Stella’s archive. These prints are punched out with strong colour-blocking, contrasting modernity and minimalism with the soft and delicate. Moments of utility toughen-up the collection, as do garment-dyed denim pieces in organic cotton.

A completely sustainable capsule called “We are the Weather”, designed in collaboration with author Jonathan Safran Foer, is also part of the Spring collection, igniting this love of nature with an activist spirit. Stay tuned for more on this very soon!

As well as sustainable viscose and organic cotton, we continue to use ECONYL® regenerated nylon, recycled polyester, traceable alpaca and sustainable wood throughout, continuing to push our commitment to eco fashion further season after season.

Discover the first pieces from the collection in-store and online now—with more arriving soon!

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