Save animals, save Mother Earth
Every year, over 1 billion animals are killed for leather – including cows, pigs, goats, crocodiles and more. This is big business, with the exotic skins market alone estimated to be worth over $1 billion (PETA). Unfortunately, it comes at a massive cost to the planet.
According to the OECD, global greenhouse gas emissions are expected to rise by 4% over the next decade – with livestock accounting for 80% of that increase. Almost 90% of the world’s animals will lose some of their habitats to agriculture by 2050 (World Economic Forum). The farming of cattle for beef and leather products Is responsible for 80% of the Amazon’s deforested areas (WWF).
Leather tanning requires a host of chemicals that cause severe harm to human and environmental health, including carcinogenic chromium 6. One cow hide has a water footprint of 100,000 litres of water (SLAY film). There is a better way.
Future of Fashion
We have pioneered vegan and cruelty-free alternatives to leather that have an environmental impact up to 10 times less than animal products. These include those made from fungi mycelium, plants, grape and apple waste, bananas, recycled materials and beyond.
If we all pledge to end the use of leather today, we can change the history for tomorrow.