We will be using MIRUM® at Stella McCartney in two ways:
MIRUM® with organic cotton backing
The water-free and plastic-free MIRUM® will be layered on an organic cotton backing and is USDA-certified bio-based and plastic-free. Crafted with plant-based resin, this MIRUM® is incredibly durable and is water-resistant. We will be able to verify our impacts through robust certification and primary data.
MIRUM® with C4 backing (California Cotton & Climate Coalition)
This MIRUM® is crafted with a Californian regenerative cotton backing, traceable to farm level and supported by the California Cotton & Climate Coalition. Entirely bio-based, plastic-free and regenerative, the regenerative cotton used consumes less water than industrial methods. It goes a step beyond organic cotton’s benefits by restoring critical habitats on Mother Earth, benefitting biodiversity and improving soil health.
The California Cotton & Climate Coalition is composed of Californian farmers, brands, university researchers and technical professionals who work together to make regenerative fibres and nature-positive materials a reality.
Which of the United Nations’ Sustainable Development Goals does MIRUM® support?
- 6. Clean Water and Sanitation
- 8. Decent Work and Economic Growth
- 9. Industry, Innovation and Infrastructure
- 12. Responsible Consumption and Production
- 14 Life Below Water