Denim
Stella McCartney and denimwear are synonymous – elevated yet effortless, feminine with a masculine
attitude, transcending age and gender. Utilitarian and wearable, ours is crafted from sustainable
materials down to the patch at the back, which is made from an apple-based vegan alternative to animal
leather.
In 2020, we showcased our commitment to sustainable fabric innovation with the introduction of the
world’s first biodegradable stretch denim. We have used organic cotton since 2008, and we are aiming to
use 100% organic or recycled cotton by 2025. So far, we have successfully increased these percentages
year-on-year. Currently, 100% of our denim is either organic or regenerative cotton.
We are working on being able to trace our cotton all the way back to the farm that it was grown on so
that we can ensure it is being grown in a regenerative way – not just maintaining, but actively
improving soil health and biodiversity as well as helping to regenerate watersheds and supporting the
surrounding ecosystem in thriving.
Upgrade your closet with Stella's iconic denim range. Elevate your everyday with high-rise, cropped and
straight-leg fits or for standout styles shop 70s flares and distressed denim looks – all waiting to
shop below.
