FW22 adidas Maternity collection

Introducing the first adidas by Stella McCartney Maternity collection 

Move with purpose during and after pregnancy with our first-ever adidas by Stella McCartney Maternity collection. Part of our Autumn Winter 2022 campaign, the edit is designed to be a go-to for every level and every body. 


Shot by London-based photographer James Pearson-Howes, the Maternity collection fuses high fashion with high performance, conscious pieces empower Stella women with the support they need to stay active. The wardrobe is designed with both mothers and Mother Earth in mind, responsibly innovated from recycled materials and organic cotton. 

The campaign stars active activist, yogi, vegan chef and soon-to-be mother Bliss, who shares empowering, mindful perspectives on her social platforms. She says, “The most important thing you can do during pregnancy is listen to your body! Moving doesn’t have to consist of high-impact exercises, it can look like; going for walks, doing low impact exercises on a labour ball or even stretching in bed!” 

The collection includes our first-ever training maternity nursing bra – an inclusive innovation made with recycled materials. Soft to the touch with medium support to suit light- and medium-impact workouts as well as everyday wear, the nursing bra has a clip closure at the front that allows easy opening for breastfeeding. The sports bra is finished with a signature Stella zebra print and comes in two vibrant colours. 

Maternity yoga leggings with a high-waisted, over-the-bump fit add focus to the collection. Made from adidas’ innovative Primeblue – a high-performance yarn made with 50% Parley Ocean Plastic™, upcycled plastic waste intercepted on shorelines – the leggings are kinder to Mother Earth while offering supreme support, comfort and versatility during and after pregnancy. 

Made for Stella women that actively connect with their surroundings and consciously leave behind a positive impact, the maternity collection expands its offering with a 3-in-1 jacket in two colours. This jacket is crafted from comfy fleece material with a practical, removable ‘Carry Me’ insert that offers extra space to carry baby close to your body and keep them feeling safe and protected. 

Under-sleeve zips allow easy access for on-the-go breastfeeding, while keeping you warm with a covered front. 


Shop the new adidas by Stella McCartney maternity collection in-store and online now.