Supporting regenerative agriculture and circularity, we are embracing new business models that will transform how clothes are sourced, produced, sold, shared, repaired and reused, promoting long-lasting products with extended use to reduce environmental impact:
“I chose Peter as my winner not only because his regenerative kelp and algae farming project touches on something we are already looking into, but it also seems the most viable as a material innovation for both my team and Lenovo. Algae is a renewable resource and doesn't rely on us producing more waste. It directly fights the climate crisis and, thinking beyond the environmental benefits, can also involve local communicates that harvest it.
I really want to continue this conversation and help to make some of their creations a reality because I see a lot of viable solutions in what I was presented. I am so inspired by and honoured to support this next generation of innovation!” says Stella.