What is rewilding?
Rewilding is defined by Rewilding Britain as the ‘large-scale restoration of ecosystems to the point where nature is allowed to take care of itself’. From reintroducing keystone species to letting nature lead the way, we can reinstate the planet’s natural processes and rebuild flourishing ecosystems.
It encourages a harmony between people and nature, and can even create nature-based economies where we can reconnect with ‘wild nature’ and give back to Mother Earth.
Why do we support rewilding?
The principles of rewilding align closely with those of our brand.
We strive to create the most beautiful, desirable products with the least impact on our environment. Today, we further this by continuing to push towards circularity and a nature-positive and regenerative approach to sourcing – actively restoring and rebuilding our ecosystems while providing measurable social and economic benefits.
More than half of Britain’s native species is in decline today and our woodlands have been reduced to only 6% coverage across the country. By supporting rewilding, we can protect our remaining species, reintroduce declining species and expand woodlands and other natural habitats.
Conservation efforts have been made, but they are not enough in our current ‘Decisive Decade’ and climate change emergency.