Autumn 2022: Inside the iconic Villa Borsani
For Autumn 2022, Stella got back to her roots – manifesting a wardrobe of timeless desirability mixed with elevated, nuanced twists. To set the backdrop of the collection’s ageless attitudes, the campaign was captured at the iconic Villa Borsani in Milan.
Defined as a modernist masterpiece, Villa Borsani was designed by Stella’s favourite architect, Osvaldo Borsani. Completed in 1943, the villa celebrates the art of Italian living – fusing detailed craftmanship with contemporary details, forward-thinking design and timeless charm.
Upon its creation, Villa Borsani was viewed as a creative hub, bringing together the likes of Italy’s most renowned artists and makers for collaborative discussions and ideation. Like Stella, Osvaldo Borsani was an innovative thinker with a creative edge – instilling a legacy of pioneering techniques and immortal creations. He challenged his father’s traditionalism, starting his own furniture brand Tecno in 1953, with Villa Borsani bringing to life his imaginative expressions and originality.
Autumn 2022 connects with Villa Borsani’s unforgettable heritage, marking 20 years of Stella’s colourful iconicity and conscious leadership. The collection narrates brand DNA codes through a forever uniform of revisited, twisted and warped staples – captured in Villa Borsani’s mosaic, modern artistry.
Models are elegantly captured against the expansive two-storey house’s floating three-tiered staircase – a mix of marble steps, glass panelling and walnut banisters – playfully contrasting Autumn’s dynamic moods and textural clashes. From animal prints and Savile Row tailoring to floor-length satin gowns and oversized knitwear, the collection unites with Villa Borsani’s modern spirit and blended style, illustrating the season’s free spirit, youthful undertone and timelessness.
Furthering this sentiment, models express the collection’s fluidity and effortless silhouettes, posing on Villa Borsani’s geometric marbled flooring, sunken living room, sculptural fireplace and expansive master bedroom – detailing exquisite furnishings, movement-inducing pieces, decorative touches and an experimental influence.