Fur free, since day one
We have stood firmly by our commitment to never use real fur since our launch in 2001.
The decision to include faux fur in our designs, however, has been the result of much deliberation and debate. We are proud to have created a cruelty-free product that looks and feels like the real thing, but remain equally aware that we do not want to promote fur because of our material’s great likeness to it.
We ultimately concluded that by offering a luxury Fur-Free Fur product with a strong resemblance to real fur, we are proving that no animal needs to be harmed for fashion -- a message as important today as when we launched.