What is blockchain technology?
Blockchain is the term used for technology that ‘permanently records transactions in a digital, tamper-proof database’ (Business of Fashion). It is captured and shared across a network, rather than a single entity, accessible by anybody in the network. In the fashion industry, blockchain technology allows companies to trace all factors of a product’s supply chain. It connects brands, retailers and suppliers, forming a decentralised database.
Known as ‘transparency evidence’, the UNECE blockchain platform provides documentary proof of the production practices involved through certifications and standards. The platform also requires the authorisation of the respective standard-setting bodies (i.e. OEKO-TEX®, Better Cotton Initiative) to validate these certifications and standards, avoiding fraud and false information.
Stella McCartney × UNECE blockchain technology pilot
As a progressive luxury brand, Stella McCartney has always looked to the future. That is why, since September 2022, we have been working alongside UNECE and our regenerative cotton supplier SÖKTAS to trace a garment throughout its supply chain through documentary evidence.
This UNECE blockchain technology pilot is part of our ‘The Sustainability Pledge’ initiative, exploring the use of innovative technologies – like satellite imagery and environmental DNA – to substantiate the supplier’s sustainability credentials, including no tillage, crop rotation, biodiversity monitoring and carbon capture rate measuring methods. Our Snog-a-Log Regenerative Cotton T-Shirt is at the centre of this pilot: the platform allows us to capture all factors from the garment’s value chain.