post The new fragrance: POP Bluebell

The POP girl has evolved and heads out on a new adventure supported by individuality, inner strength and thoughtfulness. Her story deepens with our new fragrance POP Bluebell – a twist on the original POP scent with a reflective mood and offering a new kind of beauty. Now is your chance to join the gang and experience the adventure.

Stella McCartney thinks that “As human beings, we’re always changing, and POP is evolving with the girls who wear it. I really love these girls – their spirit, their independence – and wanted to follow them on to the next stage of their adventures. In POP Bluebell they’ve lived life and learnt, and become only more beautiful in the process”.

As we introduce the new fragrance the POP girl sets off on the new phase of her life: POP Bluebell is now available online.

*Be part of the conversation on social: #POPNOW.


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