Sofia Vergara shows her support in our annual Breast Cancer Awareness campaign, wearing the “Rose Romancing” lingerie set to serve as a reminder to keep healthy and get checked regularly. The campaign launches today on the birthday of Stella’s mother, Linda McCartney. We hope to raise greater awareness around the disease to positively encourage pride in women in the face of severity.
In 2018, an estimated 266,120 new cases of invasive breast cancer are expected to be diagnosed in women and men. About 40,920 women are expected to die in 2018 from breast cancer, though there has been a decrease in death rates since 1989. Latin women specifically have lower rates of breast cancer screening and far more limited access to formal health care than other ethnicities in the US.
The “Rose Romancing” set is something beautiful that provides a positive message to break the taboos associated with breast cancer. We are campaigning for greater equality in access to medical care: each and every person, regardless of where they live, what they look like, or what they believe in, can be affected and deserves access to preventative education, holistic support, and advanced breast cancer care.
A cause very personal to Stella, the lingerie set will benefit leading charities and support centres worldwide, including the Linda McCartney Centre in Liverpool, the Hello Beautiful Foundation in London, and Memorial Sloan Kettering in New York, to support their work in providing the most advanced early detection programmes and treatments for patients with breast cancer. As an advocate for female empowerment, Sofia joins an incredible group of women that have previous supported our campaign; Kate Moss, Cara Delevingne, Chelsea Handler and Alicia Keys.