Launches two new products using Ocean Plastic™ supporting Parley AIR Strategy
June 7, 2017, New York — In Stella McCartney’s continued commitment towards sustainability, the designer has joined forces with Parley for the Oceans to raise awareness for ocean conservation and initiates the Parley AIR Strategy to fight marine plastic pollution. By supporting Parley’s mission to end the destruction of the oceans through creative collaboration and eco innovation Stella McCartney expands the brand’s existing efforts towards creating a positive environmental impact with the use of alternative materials.
To celebrate the collaboration, the designer has created two new products made of Parley Ocean Plastic™ materials, yarn and fabric: The new adidas by Stella McCartney Parley Ultra BOOST x shoe for Fall 2017 and the limited edition ‘Ocean Legend’ Falabella Go back pack in honor of Captain Paul Watson to benefit Sea Shepherd Conservation Society. Both are made of upcycled marine plastic debris and will be launched in stores in early July.
In working with Parley, Stella McCartney furthers its campaign to protect the environment and adds in another chapter, the conservation of our oceans. An estimated 8 million metric tons of plastic waste enters the oceans each year. The problem is found in every known ecosystem and at every level of the food chain, posing a global threat not only to marine wildlife, but also to human health. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.
Through the Stella McCartney and Parley ‘Ocean Legend’ project the two partners will celebrate outstanding individuals of the ocean movement and create products as symbols of their recognition. These products will be designed by Stella McCartney and created with Ocean Plastic™ materials, like yarns and fabric, developed by Parley for the Oceans and made from upcycled marine debris.
The first ‘Ocean Legend’ product is created in honor of Captain Paul Watson, ocean legend, conservationist and poet, co-founder of Greenpeace and founder of Sea Shepherd Conservation Society, which celebrates its 40th anniversary this month. Stella McCartney has designed a limited edition Falabella Go back pack, with recycled polyester fabric made of Parley Ocean Plastic™. Efficient and fearless, the navy back pack featuring the signature braided Falabella chain detail is designed for both play and function. Serving as a reminder to save our oceans, Sea Shepherd and “All is Love” logo patches, which are also made of the Parley Ocean Plastic™, adorn the bag.
Reinforcing a commitment to eco innovation and performance footwear the adidas by Stella McCartney FW17 Parley Ultra BOOST X shoe follows the success of the first collaboration in SS17. Boasting exceptional performance credentials, the new FW17 Parley Ultra Boost x features high performance Parley Ocean Plastic™ yarn knitted into the Primeknit upper. Designed to the shape of the female foot’s natural form, the shoe provides the perfect, sock-like fit, delivering more stability than ever with an innovative lacing to enhance movement in a sleek, effortless and stylish modern palette.
Both the adidas by Stella McCartney Parley Ultra BOOST x shoe and the limited edition Falabella Go backpack will be available in stores and online from July.
The oceans are dying. But it’s not too late to save them. Hope lies in creative collaboration and eco innovation.
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are currently available through 48 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. For additional information, please visit: www.stellamccartney.com.
About Parley for the Oceans
Parley is the collaboration network where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on strategies that can end their destruction. Headquartered in New York, Parley is known for renaming sustainability into ‘Eco Innovation,’ a concept realized through its high calibre collaborations and the introduction of Ocean Plastic™, a range of premium materials for the sports, fashion and luxury industries made from upcycled marine plastic debris.
Parley understands current plastic is a design failure, seeing the long-term solution for marine plastic pollution in the redesign of the harmful material. In the meantime, Parley created a catalyst innovation that provides an immediate replacement for new, virgin plastic: Ocean Plastic™. Together with its partners, in the last five years Parley raised awareness for the issue, boosted the general image of recycling and established the first global supply chain for marine plastic debris. Additionally, Parley created a funding mechanism that financially allows the implementation of the Parley AIR Strategy in four key areas: Communication and Education, Direct Impact, Research and Development, and Eco-Innovation.
*Parley AIR Strategy
The strategy is simple and easily scaled across private households, governments and corporations—and the creative industries that mold reality through ideas, materials and products. Based on the fact that at least every second breath we take is generated by the oceans, that mankind cannot survive on a planet with lifeless seas, the name Parley AIR also stands for three actions:
A = Avoid plastic.
“Avoid” includes initiatives to educate people on the importance of reducing plastic use, how to avoid unnecessary plastics and the value of replacing new, virgin plastic with Ocean Plastic™ materials made from upcycled marine debris. Through Parley Talks, ocean experts educate youth, creators, thinkers and leaders on the cause to inspire action. This education phase is the first step to ushering in change.
I = Intercept plastic waste.
“Intercept” is a comprehensive approach to collect existing waste using various methods from high seas to coastlines, divert plastics from landfill and prevent it from entering the oceans in the first place. While it is difficult and expensive to get plastic trash out of the open sea, where it is broken apart into tiny pieces and where only a small percentage is found at the surface, Parley is putting a strong focus on shorelines and beaches with its global network of partners and operations.
R = Redesign plastic materials and products.
“Redesign” addresses innovation around materials, products and new ways of using them. The original vision was to turn marine plastic debris into an opportunity and make it an attractive alternative to virgin plastic. With the name Ocean Plastic™. Parley successfully introduced this material to art, fashion and sports communities, setting a strong trend and new standard for the use of recycled materials. After establishing a global network with certified Parley Supply Chain partners comprised of recycling companies, yarn and fabric makers, Parley can now work towards its most challenging goal: the development of new materials that can replace plastic for good.