THE FIRST VEGAN LEATHER EDITION OF THE ICONIC ADIDAS STAN SMITH AT LONDON FASHION WEEK

Monday 17th September, London. Tonight Stella McCartney and Stan Smith celebrate the launch of Stella #stansmith, the first vegan leather edition of the iconic adidas Stan Smith. The launch at the recently opened 23 Old Bond Street Stella McCartney store during London Fashion Week, follows in the designer’s long-term collaboration with adidas.

Leather-free and suitable for vegans without sacrificing on style the Stella #stansmith is given a Stella twist. Reflecting Stella’s signature details, the sneaker features stars in embossed stripes replacing the signature adidas three stripes, while her logo features on burgundy and blue stripe bands at the heel. Staying true to the original design Stan Smith’s face remains printed on the tongue of the right shoe while Stella’s portrait and signature adorn the left foot. Stella #stansmith is available in both men’s and women’s sizes at Stella McCartney stores worldwide, online at www.stellamccartney.com and from select retail partners at a price of £235.

The designer, alongside legendary tennis player, Stan Smith, signed pairs of the vegan sneakers for guests including Madonna, Riz Ahmed, Ellie Goulding, Anna Wintour, Edward Enninful, Tigerlily Taylor, Alasdhair Willis, Radhika Jones, Imran Amed, Mary Charteris, Keith Lemon and many more.

The Stella #stansmith joins the growing Stella McCartney cruelty free sneaker range which now includes; the Loop, a new innovative and sustainable sneaker with specially designed hooks instead of glue, and the Eclypse, the brand’s first fashion trainer characterised by a sculptural and pumped-up shape.

Tonight’s event was the highlight of Stella McCartney’s recent sneaker category focused campaign, #StellaSneakerWeek which includes activations in-store and social media. As part of the celebration, Stella McCartney commissioned 6 artists to customise 23 limited edition vegan sneakers including the Loop and the Eclypse styles. The sneakers will be available exclusively at 23 Old Bond Street from the 17th of September and proceeds from the sales will be benefit charities chosen by each artist.
Commissioned artists and their beneficiary charities:

 London Embroidery Studio to benefit the Terrence Higgins Trust
 Swifty to benefit P.S ARTS
 El Cappy to benefit ASPCA
 Ben Smith to benefit Mario Lemieux Foundation
 Graffiti Kings London to benefit DKMS
 MattB Customs to benefit The Christie NHS Foundation

In keeping with the brand’s continued efforts to support a circular economy, Stella McCartney partnered with Refinery 29 to encourage guests to recycle their old Adidas Stan Smiths in return for 10% off a pair of the new vegan leather Stella #stansmith – a specially designed box has been installed to drop the old Stan Smiths (offer available in-store until 23rd September)

‘The Loop Lab’ is a pop up exhibition within 23 Old Bond Street that allows viewers to discover the technical construction and innovation of the new sustainable sneaker. Loop styles retail from £485, and Eclypse styles from £455 at Stella McCartney stores worldwide, online at www.stellamccartney.com and from select stockists.

About Stella McCartney

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001 and is under a 50/50 partnership with Kering until 2019. Stella’s approach to design emphasizes sharp tailoring, natural confidence with a naturally sexy attitude. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney does not use any leather or fur. The brand now offers women and menswear ready-to-wear, as well as handbags, shoes and a kid’s line. It has also developed collections under licensing agreement for eyewear, lingerie, swimwear, fragrances and a long term partnership with adidas. The collections are currently available in more than 100 countries at wholesale, and through 53 freestanding stores including London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong, Shanghai and Beijing.

About Stan Smith

Stan Smith is a former world No. 1 American tennis player and two-time Grand Slam singles champion. Since 1973, his name has been used for the German sportswear brand adidas’s best-selling sneaker in history—the “adidas Stan Smith shoe.” In 1987, he was inducted into the International Tennis Hall of Fame of which he is now President. Today Smith lives in Hilton Head, SC with his wife Margie-a former collegiate tennis player. He has four married children who all played college tennis. In Hilton Head, he is a co-owner of the Smith Stearns Tennis Academy and is also the Chairman of Stan Smith Events.