Monday, September 24th 2018. Launching today in celebration of Stella McCartney’s mother’s Linda Louise McCartney’s birthday, Stella launches her annual Breast Cancer Awareness campaign featuring award-winning actress, Sofia Vergara. The campaign raises awareness around the disease and serves as a reminder to keep healthy and get checked regularly. This year the campaign will be in two parts, this is the first, which features Sofia’s impactful image and voice to positively encourage pride in women in the face of severity. In the campaign, Sofia wears the new limited edition bra and brief set designed by Stella McCartney for her Autumn/Winter 2018 lingerie collection.

The “Rose Romancing” set is something beautiful that provides a positive message to break the taboos associated with Breast Cancer; while also highlighting the fact that each and every person, regardless of where they live, what they look like, or what they believe in, can be affected and deserves access to preventative education, holistic support, and advanced breast cancer care.

In 2018, over 266,000 new cases of invasive breast cancer are expected to be diagnosed in women and men. Nearly 41,000 women are expected to die in 2018 from breast cancer, though there has been a decrease in death rates since 1989. Latin women specifically have lower rates of breast cancer screening and far more limited access to formal health care than other ethnicities in the US. As an advocate for female empowerment, Sofia joins an amazing group of women that have previous supported the annual campaign; Kate Moss, Cara Delevingne, Chelsea Handler and Alicia Keys, in standing up to breast cancer as this year’s campaign face.

A cause very personal to Stella, the “Rose Romancing” set will benefit leading charities and support centres worldwide, including the Linda McCartney Centre in Liverpool, the Hello Beautiful Foundation in London, and Memorial Sloan Kettering in the US, to support their work in providing the most advanced early detection programmes and treatments for patients with breast cancer.

The “Rose Romancing” set comprises a soft cup triangle bra and bikini, which reflect the brand’s effortlessly sexy, naturally confident approach to lingerie in a feminine and sophisticated shade of pale rose. The BCA limited edition set will be available to order from October 1st in Stella McCartney stores and online as well as at Net-a-Porter, Saks, Harrods, Harvey Nichols, Le Bon Marche and Shopbop at prices ranging from £110 for the soft cup to £85 for the Bikini.

In addition to the campaign image, a testimonial film to support the initiative also featuring Sofia Vergara will be live on today. To further highlight the campaign, Stella McCartney will be hosting an exhibition at the 23 Old Bond Street, London flagship store on 8th October running until 27th October in the “Members and Non Members Only” club, to offer customers insight and support during Breast Cancer Awareness month. The dedicated space will display the Rose Romancing BCA set, a personal video from Sofia discussing the disease and additional imagery, a messaging wall for visitors to share words of support and stories, as well as an educational area.

The second half of the Stella McCartney Breast Cancer Awareness Campaign for 2018 will be released in October.

About Stella McCartney

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001 and is under a 50/50 partnership with Kering until 2019. Stella’s approach to design emphasizes sharp tailoring, natural confidence with a naturally sexy attitude. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney does not use any leather or fur. The brand now offers women and menswear ready-to-wear, as well as handbags, shoes and a kid’s line. It has also developed collections under licensing agreement for eyewear, lingerie, swimwear, fragrances and a long term partnership with adidas. The collections are currently available in more than 100 countries at wholesale, and through 53 freestanding stores including London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong, Shanghai and Beijing.

About the Linda McCartney Centre

The Linda McCartney Centre (part of the Royal Liverpool University Hospital), was established in 2000 to provide a comfortable and welcoming environment for Breast Cancer patients and their families. Today, due to the services provided, people travel from all over the North West to receive some of the most advanced and innovative treatments available in the UK today. Through a team of professional staff the Centre is able to provide the very best treatment, care and support in a practical way allowing what is sometimes a daunting experience to be that little more bearable.
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About the Hello Beautiful Foundation

The HELLO BEAUTIFUL FOUNDATION is a UK based Cancer Prevention charity that speaks to NonToxic Practice TM and Personal Sustainability as the means eradicating degenerative disease. Through mindfulness, holistic exercise and plant-based nutritional strategies, the charity explores the issues that our society faces in so far as cancer, and the importance of making incremental lifestyle changes that will increase Longevity. In addition to providing a central location for non-evasive healing techniques to flourish, the HELLO BEAUTIFUL FOUNDATION also offers cancer patients free access to its full schedule of classes, workshops and lecture series.
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About Memorial Sloan Kettering

Memorial Sloan Kettering Cancer Center (MSK)—the world’s oldest and largest private cancer center—has devoted more than 130 years to exceptional patient care, innovative research, and outstanding educational programs. Today, it is one of 70 National Cancer Institute–designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment. The close collaboration between MSK’s physicians and scientists is one of its unique strengths, enabling it to provide patients with the best care available as researchers work to discover more effective strategies to prevent, control, and ultimately cure cancer. MSK’s education programs train future physicians and scientists, and the knowledge and experience they gain makes an impact on cancer treatment and biomedical research around the world.
To support MSK, please visit