The issues of waste and overconsumption are prominent in our Winter 2017 campaign.
In collaboration with artist Urs Fischer and photographer Harley Weir, set to the backdrop of the Eastern Coast of Scotland, the man-made landscapes formed from discarded items question what we are leaving for future generations. In one image we see ‘clean waste’ on its way to a recycling centre, contrasted with the harsh reality of landfill in another. Models Birgit Kos, Iana Godnia and Huan Zhou provide striking contrast to the bleak environment, bringing a youthful positivity and hope to the message.
“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.” – Stella
Our planet has a waste and overconsumption problem, wreaking havoc to our environment. Single use and disposable items, particularly from plastic are ending up in landfills, with nearly 300 million tons of plastic produced every year.
“Stella’s fashion to me is about dignity, love and a beautiful attitude to all challenges. All while feeling good and looking great and we wanted to reflect that in the concept of this campaign.” – Urs Fischer
The Winter 2017 collection explores our signature classics in an effortless way, with soft head-to-toe jersey tailoring in shades of honey, sand and grey creating full silhouettes rich in detail. Eveningwear is sumptuous with sheer embroidered tulle layered with lace.
We stand by our commitment to being a responsible, sustainable brand. Throughout the new collection we use innovative and recycled materials such as organic cotton, sustainably-sourced viscose, recycled nylon and cruelty-free Skin-Free-Skin. We are continually trying to lessen our impact on the environment. It is expected that plastic production will triple by 2050 when the population explodes to almost 10 billion – so it is vital that we act now.