charity (RED)


By partnering with the world’s most iconic brands to make unique (RED) products in which 50% of profits are invested in a global fund to combat HIV and AIDS in Africa, (RED) is a simple idea that transforms our incredible collective power as consumers into a financial force to help others in need. Since its launch in 2006, (RED) has generated over $150 million for the fund, and over 5 million people have been assisted by HIV and AIDS programs supported by (RED) purchases. In 2009, Stella McCartney collaborated with Gap’s (Product) RED initiative, designing a T-shirt in support of World Aids Day, December 5th. Buy (RED), save lives. It’s as simple as that.

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