Founded by Jessica Seinfeld, GOOD+ Foundation donates new and gently used baby equipment to approximately 2,000 families in need across the U.S. every month. These families come from GOOD+ Foundation-supported domestic violence shelters, anti-poverty programs, fatherhood programs, educational programs, the International Rescue Committee’s Resettlement Program and the evidence based Nurse-Family Partnership program. GOOD+ Foundation’s product distributions are combined with comprehensive social service assistance including job training, financial literacy classes and parenting support & education. They are often used as an incentive tool by CBOs to encourage parents to take steps that will help them become better providers for their children. Since the charity’s inception in 2001, GOOD+ Foundation has donated over 20 million items.