• Launches an online video series to support the Clevercare initiative and mark Earth Day, reminding us to consider the environment when caring for garments.
  • Creates the adidas by Stella McCartney Parley UltraBOOST X shoe featuring Parley Ocean Plastic™ – performance yarn made from recycled ocean plastic.
  • Designs a limited edition Falabella GO bag made from Parley Ocean Plastic™ to celebrate World Oceans Day, with all proceeds going to Sea Shepherd.
  • Launches POP Bluebell, capturing the distinctive scent of the endangered bluebell with innovative biomimicry technology – the first time ever for this flower – meaning not a single stem is picked.
  • Puts the issues of waste and overconsumption at the centre of the Winter 2017 campaign, set on the Eastern Coast of Scotland against the backdrop of a landfill site and contrasted with ‘clean waste’ at a recycling centre. The campaign also explores the idea of nature reclaiming with an image of a rusting car on the rugged Scottish landscape.
  • Uses ECONYL® yarn – an innovative regenerated fibre created from reclaimed fishing nets and other nylon waste – to make selected Falabella styles.
  • Announces a partnership with Bolt Threads, a biotechnology company creating the next generation of advanced materials. Bolt Threads engineer fibres from scratch based on proteins found in nature to develop a cleaner, closed-loop processes for manufacturing, using green chemistry practices.


  • Replaces all virgin cashmere knitwear with a regenerated cashmere yarn called Re.Verso™, which greatly reduces environmental impact.
  • All viscose used in Stella McCartney ready-to-wear is sourced from sustainably certified forests in Sweden. Working with Canopy we ensure the raw materials used to make our fabrics neither contribute to the loss of ancient and endangered forests nor originate from other controversial sources.
  • Publishes first Environmental Profit and Loss (EP&L) report – that offers a detailed insight into environmental impacts across the whole supply chain from farm to finished product for 2015.
  • Introduces the next generation of performance wear through a collaboration with adidas, designs a lightweight kit for Team GB’s and Paralympics GB’s greatest sport stars to wear as they compete at the Rio 2016 Olympic Games.
  • Launches Falabella GO, a collection of backpacks and travel bags made from eco-friendly recycled nylon.
  • Introduces a new fragrance, POP by Stella McCartney, using bio-mimicry in the fragrance’s creation to prevent the use of resource-intensive processes to extract oil from flowers. The process also saves one sandalwood tree for every 2,500 bottles of fragrance produced. To minimize the environmental impact of packaging, the companion POP shower gel and body lotion tubes are made from 100% recycled plastic and the Forest Stewardship Council (FSC) certifies all the collection’s boxes to guarantee origins from sustainably-managed forests.
  • Stella McCartney is guest of honour at the 2016 Kering Talk, hosted by London College of Fashion.
  • Stella McCartney is a brand partner of the Kering Award 2016.


  • Stella McCartney wins the Best British Brand of the Year at the British Fashion Awards.
  • Business of Fashion launches #BOFVOICES with Stella McCartney on the cover of the new printed issue, marking a new conversation about sustainability in the fashion industry.
  • Introduces regenerated cashmere to ready-to-wear collections.
  • Stella McCartney features in The True Cost – a feature length documentary film that explores the impact of the fashion industry on the planet.
  • Designs a lingerie set in support of Breast Cancer Awareness month. Cara Delevingne models the hot pink Alina Playing lingerie and a percentage of the proceeds are donated to the Linda McCartney Centre in the UK, the National Breast Cancer Foundation in the US and the National Breast Cancer Foundation in Australia.
  • Stella McCartney is a brand partner of the Kering Award 2015.


  • Partners with the NGO Canopy and made a public commitment to ensure that all of our viscose and other cellulose fabrics (fabrics that come from wood pulp) are sustainably certified by 2017.
  • Introduces Bio TPU rubber used for shoe soles made from 49% renewable resources.
  • Introduces new recycled polyester microfiber material for bags. Made from combination of recycled polyester coming from PET (plastic bottles, general plastic, etc.) and from polyester fibers. Each meter of the material contains the plastic from at least 20 bottles.
  • Launches the London 2014 Stella McCartney Green Carpet Collection at the Royal Institution of Great Britain, and becomes the first designer to create an entire capsule collection certified to the Green Carpet Challenge® (GCC) Brandmark.
  • Designs a lingerie set in support of Breast Cancer Awareness Month. Kate Moss models the Gemma Relaxing range in neon pink with profits from sales going to the Linda McCartney Centre.
  • First fashion brand to join the Wildlife Friendly Enterprise Network.
  • Stella McCartney wins Walpole award for Corporate Social Responsibility.
  • Completes second Environmental Profit & Loss (EP&L) report and set new ambitious targets based on that report.
  • Partake the launch of the Cradle to Cradle Fashion Positive Initiative. Fashion Positive is a comprehensive programme that will enable us to continuously improve the sustainability of our products and to develop truly sustainable and innovative materials. Fashion Positive will use the Cradle to Cradle framework developed by Dr. Michael Braungart and William McDonough which was developed to make a positive impact on the environment, economy and society.

“Love your clothes and make them last longer” – Stella McCartney.

  • Launches Clevercare initiative – from our Spring 2015 collection, all of our collections feature the Clevercare logo as a simple reminder to consider the environment when washing and caring for your garments.
  • Increases use of organic cotton – In 2013, 51% of our denim and 25% of our cotton jersey for ready-to-wear was made from organic cotton. In 2014, 72% of denim and 54% of cotton jersey was made from organic cotton, an increase from 2013. Additionally, in 2014, 74% of the cotton used in our kids collection was organic cotton. In 2013, 51% of our denim and 25% of our cotton jersey for ready-to-wear was made from organic cotton. In 2014, 72% of denim and 54% of cotton jersey was made from organic cotton, an increase from 2013. Additionally, in 2014, 74% of the cotton used in our kids collection was organic cotton.


  • Completes first Environmental Profit and Loss (EP&L) report to provide an in-depth map of environmental impacts across the whole supply chain from farm to finished product.
  • Lining of all Falabella bags switches to recycled polyester, created from recycled plastic water bottles.
  • Introduces alter-nappa into shoes and bags – an innovative material that has coating created with over 50% vegetable oil, a renewable natural resource that allows us to use less petroleum in our products.
  • Joins the Sustainable Clothing Action Plan (SCAP) commitment to reduce environmental impacts by 2020.
  • Dallas store receives LEED, Leadership in Energy & Environmental Design, certification, which is one of the most recognised international standards for measuring building sustainability.
  • Stella McCartney Ltd commits to participate in the EU Commission’s Product Environmental Footprint study for non-leather shoes.
  • Awarded for Conscious Award, H&M & ELLE Awards, Stockholm.
  • Opens Beijing store at Parkview mall, the first Platinum LEED certified commercial development in China.



  • Appointed Team GB’s creative director by Adidas for the Olympic Summer Games in 2012.
  • Joins the Ethical Trading Initiative (ETI).
  • Partners with the Natural Resources Defense Council (NRDC) on their Clean by Design program, becoming the first company to bring the programme to Europe.
  • First use of Apinat®, a biodegradable rubber, in Stella McCartney shoes.
  • Designs Green Carpet Challenge dress for Cameron Diaz for the Met Gala.
  • Decides to not to sell any fragrance in China due to Chinese laws requiring animal testing.
  • Takes on the leather trade by collaborating with PETA on a video explaining why she chooses to leave leather out of her collections.
  • Designs Green Carpet Challenge dress for ‘Green Cut’ event at London Fashion Weekend.


  • Launches collaboration with International Trade Centre’s Ethical Fashion Initiative; manufacturing of Stella McCartney Noemi Totes in Nairobi, Kenya.
  • Designs Green Carpet Challenge Dress for Livia Firth for the Met Gala.
  • Launches the eco eyewear collection, which uses cutting edge technology to create plant-based resins and plastics.


  • Introduces the iconic Falabella handbag – a non-leather, cruelty-free accessory.
  • Launches the Stella McCartney Kids collection with selected styles in organic cotton.
  • First Carbon Offset with Wildlife Works – the recognised leader in REDD+ (Reducing Emissions from Deforestation and forest Degradation), a climate change mitigation strategy envisioned by the UN. We are proud to support Wildlife Works and their commitment to empowering women through job creation.
  • Ceases use of all PVC in collections.


  • Receives the Natural Resources Defense Council (NRDC) Award in NYC for her support to environmental causes.
  • Launches the McCartneys’ Meat Free Mondays initiative, which encourages people to forgo meat for one day a week to improve their health and reduce their carbon footprint. Livestock production is responsible for 14.5% of global greenhouse gas emissions, according to the United Nations Food and Agricultural Organization, with some scientists saying the percentage is higher – more than the entire global transport sector combined.


  • Launches Green Designer of the Year, ACE Awards, New York.


  • Named Designer of the Year at the British Fashion Awards.
  • Launches Care by Stella McCartney, a luxury skincare range with 100% organic active ingredients.


  • Launches one-off collection “Stella McCartney for H&M”, which features pieces made from organic cotton and sold out worldwide in record time.
  • Awarded for Woman of the Year, Organic Style, New York.
  • Launches first organic cotton denim offering.


  • Launches adidas by Stella McCartney – a women’s high-performance sportswear range that is cruelty-free, using no leather.



  • Launches first perfume, STELLA – a vegan friendly fragrance not tested on animals.
  • Begins to power all UK locations with renewable energy from Ecotricity.


  • Establishes the House of Stella McCartney through a 50/50 joint venture with Kering, founding the first vegetarian luxury brand and building responsibility into the core of the business.