EARTH DAY: SOS CAPSULE
In celebration of Earth Day 2024, Stella McCartney debuts a limited-edition SOS Capsule crafted from 100% sustainable materials and with 100% of net profits supporting Conservation International.
A concise edit of ready-to-wear, vegan bags and footwear is made from regenerative, recycled and organic fibres. The wardrobe is marked with a stylised S🌍S, graphically communicating both Stella’s love for the planet and stressing the urgency to protect it; a call to action to Save Our Soils, Save Our Seas, Save Our Skies and Save Our Species, but ultimately to save ourselves.
Striking S🌍S iconography reinterprets our ‘We Are the Weather’ collaboration with author Jonathan Safran Foer. The motif appears on box unisex t-shirts crafted from regenerative cotton sourced from SÖKTAŞ, a farm in Turkey that we have been supporting in transitioning to regenerative practices since 2019. The capsule’s focal point is Stella McCartney’s S-Wave Sport trainer; our most sustainable sneaker to date, constructed from plant-based and second-life materials. Amazon Green jumpers are knit in ethically sourced RWS-certified wool alongside unisex long-sleeved Polar White jersey tops in a blend of organic and recycled cotton. Accessories are trimmed with recycled materials and crafted from a Dune Beige organic cotton.
Stella McCartney as a Group will donate a minimum of €15,000 from the sales of the SOS Capsule Earthy Day 2024 promotional venture made through Stella McCartney owned boutiques and stellamccartney.com to Conservation International – a U.S. non-profit, tax-exempted charitable organization (tax identification number 52-1497470) under Section 501(c)(3) of the Internal Revenue Code.
Shop the S🌍S Capsule from 22nd April or pre-order below now.
