Sustainability timeline

Sustainability timeline

2001 

No leather, feathers, fur or skin since day one 


 

2008

Began using organic cotton 

 


2010 

Went completely PVC free 

 


2012 

Introduced bio-acetate in Stella Eyewear, started using recycled polyester, launched Clean by Design in our Italian mills, banned plastic water bottles, ensured all of our wood was sustainably certified, joined the Ethical Trading Initiative (ETI) 

 


2013 

Stopped using angora, introduced eco Alter Nappa, began using solar panels and LEDs in our stores 

 


2014 

Ensured that all of our paper and cardboard packaging was certified sustainable 

 


2016 

Achieved 100% sustainable viscose, ceased use of virgin cashmere 

 


2017 

Launched the first garment made with Bolt Threads’ Microsilk™️ and introduced Econyl® regenerated nylon 

 


2018 

Banned the use of mohair, launched the Loop sneaker, committed to going plastic free, released the first vegan Stan Smith and created the first handbag made with Bolt Thread’s Mylo™️ mushroom leather 

 


2019 

adidas by Stella McCartney launched the first-ever garments made with Evrnu’s NuCycle™️ yarn and KOBA® Fur Free Fur, a sustainable, recyclable animal alternative made from recycled polyester and plant-based plastics 

 


2020 

Announced McCartney A to Z Manifesto, defining and guiding our sustainable vision, debuted Coreva biodegradable stretch denim, bio-lenses in Stella McCartney eyewear, bio-acetate frames in Stella Kids eyewear and launched Stellawear  a sustainable innovation fusing underwear and swimwear, made from Aquafil Econyl® regenerated nylon and ROICA™ elastane 

 


2021 

Released world’s first-ever garments made from Bolt Thread’s Mylo™️ mushroom leather, launched Air Slide made from recycled industrial waste 

Sustainability