Fishy friends and fun in the sun for Stella Kids SS24 

For Spring Summer 2024, Stella McCartney Kids seeks inspiration from summer holidays and fun in the sun – a celebration of dreamy days, cheeky characters and joyful adventures. Rainbow-bright designs travel through oceans, beach vacations and garden parties, crafted from 97% conscious fabrics. 

Fishy friends and smiley faces 

Seahorses make a splash on organic cotton jersey t-shirts and forest-friendly viscose-tencel dresses, while sequinned ‘pearls’ are found on fleece garments and knitwear. Stella girls’ everyday essentials are detailed with delicate embroidery and painted in a sun-soaked palette – an optimism that’s mirrored in ‘SMILE’ graphics found on t-shirts, jersey dresses and gabardine jackets. 

A beach-side feast for their eyes 

For boys, a plant-based platter of vegan burgers and subs dance across organic cotton t-shirts. Hungry sharks, surfboards and ‘Aloha’ lettering borrows from the laid-back attitude of Hawaiian beach communities; you’ll find it on hoodies and shorts crafted in garment-washed fleece, t-shirts in cotton jersey and patchwork shorts in cotton poplin among others. 

Sunset celebrations 

Dress your darlings in taffeta dresses, angel-sleeved chiffon dresses and glittering crystal hotfix numbers. Stella’s Savile Row roots provide a pastel tuxedo suit jacket and trousers, too. Little men are buttoned-up in a white cotton poplin shirt and bowtie, or an organic cotton-linen tuxedo jacket and trousers. 

Sun-drenched sporting 

Both swim and activewear blend ultimate comfort with functionality, combining fast-drying, technical materials, such as recycled polyester, nylon and organic cotton, with seasonal motifs, iconic Stella stars and novelty designs for boys and girls. 

Fruity fun 

Toddlers are wrapped in a palette of lemon, pineapple and strawberry sets for their first holiday, while newborns wander into an orchard of sweet apple and bumblebee motifs – all made from responsibly sourced cotton, grown without toxic chemicals and using less water compared to conventional cotton.