Healthy soil is the basis for a holistic, healthy habitat for all of Mother Earth’s creatures. It helps to maintain soil organism diversity that in turn helps to control plant disease, insect and weed pests, recycle plant nutrients and improve soil structure.
By improving soil health, we can tap into the potential of carbon sequestration – actively storing carbon within soil to mitigate climate change. Organic soil matter has the ‘potential to hold more than three times the amount of carbon as the atmosphere’3.
Almost 90% of global deforestation has been driven by agriculture and farming production (FAO, 2022).5 Additionally, 80% of the Amazon’s deforestation is due to cattle and beef farming as well as leather production (WWF). 6
The United Nations announced the Decade on Ecosystem Restoration as a global rallying cry to heal our planet7 – calling for the protection and revival of ecosystems around the world, for the benefit of people and Mother Earth.8
Aiming to prevent, halt and reverse the degradation of ecosystems on every continent and in each ocean, this initiative can help to end poverty, combat and counteract climate change and prevent a mass extinction. However, it will only succeed if everyone plays a part. And we must start today to protect our shared tomorrow.
Transitioning production practices for the fashion industry’s materials away from their current unsustainable and degrading state requires a shift to more conscious, regenerative practices.
The Future of Fashion
Our goal is for all our virgin natural fibres to be sourced using regenerative materials, backed by scientific measurements and data.
We are not there yet, but we are on our way.
Our partnerships and commitments
Together with our partner SOKTAS, we have helped to implement regenerative agricultural practices with cotton farmers in Turkey. By transitioning a portion of their farmland to use regenerative practices, we are now using SOKTAS regenerative cotton in our collections – starting from Summer 2023. From the 2022 harvest onwards, SOKTAS regenerative cotton will also be regenagri certified.
Discover more about our regenerative cotton.
We also partner with NATIVA™ to use 100% traceable, regeneratively farmed Australian wool in our collections. Resilient, responsible and breathable, NATIVA™ says these qualities ‘set wool apart as one of the most globally coveted natural fibres’.
NATIVA™’s wool comes from certified farms, complying with strict levels of animal welfare, land management and ethical work policies. Using blockchain technology, all NATIVA™ wool can be traced to the farm and sheep – guaranteeing traceability and transparency throughout the supply chain.
ZQ wool is another regeneratively farmed wool that we use in our collections, sourced from pastures across New Zealand. The ZQ standard means that wools are sourced with a commitment to animal welfare, environmental and social responsibility, quality fibre, traceability to source – measured and monitored against strict management plans to assure.
Discover more about our regenerative farming partnerships.