adidas ss22 TruePace

No set distance: Introducing adidas by Stella McCartney TruePace 

 

The new adidas by Stella McCartney TruePace campaign celebrates high intensity movement, captured in the California desert on a midnight run. Shot by street culture photographer Dan Regan, the complete wardrobe unites a new generation of runners from dusk till dawn wearing a fresh edit of versatile, high-impact activity sportwear – perfect for training or moving on the go.  

adidas ss22 TruePace

The TruePace campaign blends culture, movement and bold expression with Stella’s values of unity and a love for nature. It stars a diverse group of active activists –including runner, marathoner and creative Rosana; runner and mental health advocate Manna; and runner and community trainer Audrey– as they journey through the Lancaster desert, emphasising the free spirit of running as it unfolds. 

adidas ss22 TruePace
adidas ss22 TruePace

What’s particularly special about this drop is how each piece has been designed to support active activists on their running journey, at whichever stage they’re at, fusing style with comfort and functionality. Whether they’re beginners or seasoned runners, we hope this capsule inspires the next generation to move with freedom.

Stella
adidas ss22 TruePace
adidas ss22 TruePace

Inspired by moving in nature on a free-form run, the collection is designed for athletes of all levels – with a key focus of activating the runner within. Signature styles embody high-level support and strong performance, letting your feet take you wherever you want – with no set distance. 

adidas ss22 TruePace

Conscious materials meet high-performance innovation on footwear, running gear and reflective layers with a fluid edit made from organic cotton and recycled materials kinder to Mother Earth. Wardrobe staples include a new ultra-lightweight windbreaker, high impact sports bra, running tights and the Solarglide sneaker, featuring a responsive BOOST™ midsole built for comfort and reliable traction.  


Shop adidas by Stella McCartney TruePace in-store and online now.  

Shop the story