Wild Horses
“This campaign is born out of a very heartfelt and deep, historical love of horses. I was brought up riding horses, even when I was in my mum’s womb, riding her own Appaloosa stallion across the hills of Scotland. The majesty and magnificence, the strength, the pride, the beauty, the delicacy, the healing and the love that horses give – this collection is deeply inspired by these incredible creatures and our relationship with them as humans.”
x Stella
Strong, Powerful, Creative Women
For Stella McCartney, horses have always represented something greater than their extraordinary beauty and strength. Rooted in her childhood, her family and a lifelong connection to nature, they embody the trust, sensitivity and freedom at the heart of the house.
Conceived by Stella McCartney, directed by Gia Coppola and starring Kylie Jenner, Wild Horses is a celebration of the enduring relationship between humans, animals and the natural world.
Majestic, Magnificent Creatures
Immersed in water alongside a trained horse, Kylie steps beyond the expected, bringing together contemporary femininity and unapologetic glamour with the raw beauty of nature. The film captures a connection built on care, patience and mutual respect, placing coexistence rather than control at its centre.
A Call to Action
From archival collections to the Winter 2026 runway, the horse has remained a defining symbol of the house. Through this latest chapter, Stella continues her longstanding advocacy for animal welfare and the protection, dignity and freedom of animals, drawing attention to the vulnerability of America's wild horses.
“Thousands and thousands of wild horses are being rounded up, taken from their babies, their brothers and sisters, their mothers and fathers. They are being taken from their natural habitat and their birthright. It is suffering and cruelty, and it really pains me. I wanted to expose what is happening to these innocent creatures and use this campaign to educate and inform.”
x Stella
Year of the Fire Horse
Wild Horses continues a story Stella McCartney has championed since day one: that empathy for animals, innovation and desirability can coexist. Through the Winter 2026 campaign, the house celebrates the extraordinary connection between humans and horses while supporting equine welfare charities globally.
All elements of this creative are aligned with Stella McCartney’s lifelong love and respect for all living creatures.
American Humane Society monitored the animal action throughout this project. No animals were harmed®. (AH 14624)
