adidas fw21 earth explorer

Venture into adidas by Stella McCartney AW21: EARTH EXPLORER

Positive movements should never be contained – they should be championed. EARTH EXPLORER, the latest drop from adidas by Stella McCartney AW21, is a versatile range of multifunctional, sustainable pieces supporting next-generation change-makers as they reconnect with nature and the outdoors. Artist and activist Ella Emhoff is the face of the campaign, bringing the conscious collection to life through a diary-style film and images capturing Mother Earth’s terrains at a time when they need our protection most.

adidas fw21 earth explorer
adidas fw21 earth explorer

It’s really important that coming out of this we as a society start to really hone in on sustainable practices that help protect the environment. This is an issue that is really easy to not confront and almost give up, but I truly think that that alone should be the reason we fight even harder.

Ella Emhoff
adidas fw21 earth explorer

On boulders, by water, in trees – Emhoff’s visuals share her self-sufficient journey, highlighting the importance of nature for wellbeing and escapism. She is joined in the campaign by emerging alternative R&B artist Audrey Chu as well as activists Alima Lee and Yanece Cotto.

adidas fw21 earth explorer
adidas fw21 earth explorer

When creating this campaign, we really wanted to be able to support next-gen explorers on their adventures within nature through a multi-functional collection.

Stella
adidas fw21 earth explorer

EARTH EXPLORER pieces blend tactical silhouettes with technical innovations – including a multi-purpose Sleeping Bag Puffer Jacket, designed for maximum versatility and with WIND.RDY technology. The sleek All in-One Shiny Bodysuit is made from 100% recycled form-fitting fabric, and features AEROREADY technology for added dryness and comfort. 

adidas fw21 earth explorer
adidas fw21 earth explorer

The Winter COLD.RDY Boots have been designed to keep warmth locked in with an insulated sock and advanced technology, a step towards fashionability, functionality and sustainability – innovated with PRIMEBLUE, a high-performance recycled material made in part with Parley Ocean Plastic.