Our goal is to create a business that is restorative and regenerative by design, striving to incorporate as many circular materials as possible into our collections.
Synthetic materials, such as nylon and polyester, can – and should – be recycled and come from recycled sources.
As a global population, we are using the equivalent of 1.5 planets worth of natural resources (WWF) .¹ Every year we continue to extract new raw materials to create products that most likely end up in landfill, where they take centuries to decompose.
The world is full of raw material that is already in use, or on its way to landfill, where it will take centuries to decompose. The most logical, and exciting, next step is to reuse what we already have. To turn ‘waste’ materials into something more luxurious to create a truly a truly circular, restorative system.
By 2020, our goal is to stop using virgin nylon. To do this, we are switching all of our current nylon to ECONYL® regenerated nylon.
ECONYL® takes recycled materials to a whole exciting new level by turning waste into resource. To make ECONYL®, waste such as industrial plastic, waste fabric and fishing nets from oceans is recycled and regenerated into a new nylon yarn that is exactly the same quality as virgin nylon.
Our collection of Falabella GO bags are made with ECONYL® yarn, and we are now lining all Falabella’s with ECONYL® regenerated nylon. We also use ECONYL® in our outerwear.
Since 2012, all of our handbags have been lined using fabric made from recycled water bottles and we use recycled polyester instead of virgin polyester throughout our collections whenever possible. Most recently we sent it down the runway in our Summer 2018 runway show.
Currently, the polyester we use is made out of recycled plastic water bottles, which is what the vast majority of the recycled polyester around world is made from. To date this has been the only commercial option available to us, however we are seeking and supporting new technologies that will enable us, and the fashion industry, to recycle polyester fabrics back into fabrics. Only 1% of textiles are currently recycled back into textiles² and we believe that it is time for the fashion industry to deal with its own waste.
It is our goal to only use recycled polyester by 2025– five years longer than our projection for recycled nylon simply because the technology we need to reach this point is not yet available to us in a sustainable and circular way.
“Our planet has a waste and overconsumption problem, wreaking havoc on our environment. Single-use and disposable items, particularly from plastic, are ending up in landfills, with over 300 million tons of plastic produced every year. It is vital that we act now.” – Stella McCartney, 2017, Sustainable Brands
Fashion from the ocean
We depend on oceans every single day with every breath we take and every drop of water we drink. Oceans cover 72% of the Earth, supply 70% of the oxygen we breathe, holds 97% of the planet’s water, and lock away 30% of carbon emissions. But our ocean is under threat. 3 4
Every year, approximately 8 million metric tons of plastic waste enters our oceans. This is not only a great threat to marine wildlife, but to human health. And, if this continues, the oceans will contain more plastic than fish by 2050.5
In 2017, we partnered with Parley for the Oceans to raise awareness for ocean conservation and to fight marine plastic pollution. As part of our mission to combat marine plastics, we created two new products made from Parley Ocean Plastic™ in 2017: the adidas by Stella McCartney Ultra BOOST X sneaker and the limited edition ‘Ocean Legend’ Falabella GO backpack in support of Sea Shepherd.
ECONYL nylon & recycled polyester supply chain map
Kidswear recycled polyester supply chain map
² “A New Textiles Economy: Redesigning Fashion’s Future”, The Ellen MacArthur Foundation (2017)
5 “The New Plastics Economy: Rethinking the Future of Plastics”, The Ellen MacArthur Foundation (2016)