The first in a series of new openings, we reveal our second store in Paris at 231 Rue Saint Honoré, to be followed by openings in Florence, Costa Mesa and a second store in New York City on Madison Avenue.
Stella says “I really wanted our customers to have an emotional reaction to the textures in the store, and not only respond to the product but also to respond to its environment. And I wanted to explore new finishings by looking at more sustainable and environmentally friendly textures that could be manipulated into a more modern, contemporary feel.”
The naturally modern and textural new interior creates an effortless attitude and the perfect backdrop to our naturally sexy collections. A new mood comes through a soft design aesthetic while an intricate brass rail connects the space. Stella has personally selected furniture from auctions and commissioned contemporary designers to create unique pieces to give our new stores a bespoke touch.
Staying true to our sustainable ethos, we have integrated handmade, organic and sustainably-sourced elements into the new store’s design. Find fluted ceramic tiles, reclaimed timber and textural cast concrete mingling with playful surprises at each location.
Keep an eye out for future store openings – there’s more to come!
Stella McCartney Paris Saint Honoré, 231 Rue Saint Honoré, 75001, Paris