London, February 22nd 2014.
Stella McCartney opens her second store in Spain located in the heart of Madrid, Calle de Serrrano and the corner of Calle Zubaran in the exclusive Salamanca District. The new 370 square meter store reflects the world of Stella McCartney over 2 floors, within an intimate, personal and modern atmosphere; carrying the brand’s luxury women’s ready-to-wear, shoes, bags, denim, sunglasses, fragrance and kids collections.
Illustrating the signature Stella McCartney store design concept, the new shop incorporates simple and natural materials combined with contrasting sculptural details. An updated feature, a concrete slab floor with integrated calacatta marble and carpet guides the customer through the store’s interior. Brass and steel linear rails with walls finished in an array of textures display Stella’s ready-to-wear designs that famously play on masculine and feminine. Handbags including the popular Falabella are merchandised on a book matched marble shelving. For the kids collection the sculptural brass rail installations are reworked into vibrant primary pop colours with rubber shaped ball accents to express the fun, modern and playful collection which include “mini me” versions of styles from the women’s collections. A staircase backed by an industrial ribbed concrete wall leads to the store’s lower level featuring evening and lingerie. To complete the space, fitting rooms play on humour featuring Perspex pendants in bright colour, googly eyes and 100% recycled foam cube seating.
The Stella McCartney collections are also available in Spain at the Barcelona location on Paseo de Gracia and the corner of Carrer Rosselló, as well as at additional multi-brand stores including: Santa Eulalia and Just One.
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 33 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai, as well around 600 wholesale accounts in key cities worldwide. For additional information, please visit: www.stellamccartney.com.
Calle Serrano, 62, 28001
T +34 91 414 23 35
Opening hours: Monday to Saturday 10am to 08.00 pmDownload pdf