In celebration of our new vegan Stella #StanSmith sneakers, we’ve opened an immersive light and mirror installation that brings their colourful world to life.
Made with vegan leather and glue, our first Stella #StanSmith sneaker pioneered change in the classic silhouette. Our new version takes this a step further, continuing their vegan construction and turning up the volume with rainbow laces and accents. For our InterStella experience, we wanted to bring these two worlds together, celebrating their sustainability while inviting people to immerse themselves in the colour and fun that makes the new design special.
Located on the 2nd floor of our 23 Old Bond Street Store in London—above a now transformed ground floor with rainbow fixtures and details—the room features mirrored floors and neon shoeboxes on touchscreen walls. When touched, the different shoeboxes open tell a different story about the shoe, revealing galloping horses next to celebrations of “animal free glue” and reminders like “Less water to make shoes, more water for the planet”.
Come and get InterStella with us now until the 21st December.