Our fresh new summer campaign shines a spotlight on femininity and sustainability, exemplifying the Stella woman of today and tomorrow.
Starring iconic models Kate Moss and Kaia Gerber, the campaign is a celebration of the modern woman—shot by renowned photographer Johnny Dufort. Images encapsulate Stella’s sustainable ethos, framed in circles that represent life, femininity and our hope for a more circular economy. The colour palette echoes the strength and softness of the collection, set against a backdrop of washed-out pastels and subdued seasonal hues.
“The campaign captures the wonder of women… Representing the circle of life and the love of learning from those that came before us and inspire us.”
“I have a true connection with these women and love that the Stella woman stands the test of time. Our effortless relationships come through in how we choose to support one another.” – Stella
We are excited to collaborate with Kaia—who starred in our summer runway show—and long-time friend of the brand, Kate Moss. Kaia said of working with us “I’m thrilled to be part of this campaign and represent a new chapter of the Stella woman”. Kate touches on her special relationship with Stella: “I’ve had a long personal friendship with Stella and it’s always been natural for us to work together and support each other”.
Channelling a laid-back attitude that is quintessentially Stella, Kaia is dressed in our striking tie-dye jumpsuit while Kate wears an all-white take on the silhouette—both made from organic cotton. We also see a signature blend of masculine and feminine with borrowed-from-the-boys relaxed tailoring and continue the effortless feel with weightless dresses, tie-dye tees and drawstring ballet shoes.
By expanding our use of innovative materials like ECONYL® recycled nylon, sustainable viscose, Alter-Nappa non-leather, non-PVC and organic cotton, we have created our most sustainable collection ever. We are constantly evolving and problem solving to be as ethical as possible and look forward to continuing this journey in future collections.