Adidas, Official Sportswear Provider of Team GB and ParalympicsGB today proudly present the ground-breaking team kit that will be worn by the British athletes at the London 2012 Olympic and Paralympic Games, designed by Stella McCartney.
Stella McCartney was appointed by Adidas as Creative Director for this project, and the kit is the most comprehensive range that’s ever been supplied to a national team combining the best in performance technologies and stand-out British style.
Over two years in the making, McCartney’s design of the kit focussed on the Union flag, breaking down the iconic design and reconstructing it, creating a modern and contemporary twist. The result is a bold design that features on all items of the kit to ensure the British athletes stand out in front of the home crowd as a unified team.
Stella McCartney said: “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
Speaking about the new Adidas kit, British triple jumper Phillips Idowu said: “With a global audience watching London 2012 every little detail matters. I love what Stella has done with the design. Looking good is psychologically important but my sprint suit is also technically advanced, so not only do I look good but I also have confidence in the technology in the kit.”
Involving the British Olympic Association (BOA) and British Paralympic Association (BPA and athlete commission in every step of the process, the result is a performance-led collection that reflects both Team GB and ParalympicsGB’s patriotic pride and passion, ensuring that they fly the British flag in style.
Andy Hunt, Team GB Chef de Mission and Chief Executive of the BOA, said: “This partnership has brought together the best in performance technology through Adidas, the best in British design and creativity with Stella McCartney and the best in British sport with athletes from Our Greatest Team. Performance is our number one priority and the superb combination of Adidas and Stella is sure to impact positively on Team GB.”