STELLA MCCARTNEY TO LAUNCH MALEFICENT BY STELLA MCCARTNEY KIDS IN CELEBRATION OF THE UPCOMING WORLDWIDE RELEASE OF DISNEY’S “MALEFICENT”
LONDON, MARCH 21st 2014. In anticipation of the upcoming worldwide release of Disney’s film “Maleficent,” Stella McCartney has teamed up with Disney to create a capsule Stella McCartney Kids collection. The collaborative designs are inspired by the new film based on the untold story of the iconic villain from the 1959 classic “Sleeping Beauty” which will be released in cinemas on the 30th of May 2014 starring Angelina Jolie in the lead role and Elle Fanning as Princess Aurora.
Inspired by the characters and visuals from the imaginary tale, the Maleficent by Stella McCartney Kids capsule collection includes 8 playful styles for boys and girls ages 4 to 14. The range includes contrasting pieces; feminine princess-like dresses and sandals or dark in edgy t-shirts and sneakers.
The collections will be available in stores at the end of April. The Maleficent by Stella McCartney Kids capsule collection will be available at Stella McCartney stores worldwide including the first ever kids freestanding store which recently opened in Hong Kong’s Ocean Terminal and online, select Disney stores worldwide and online, as well as at select kids specialty stores worldwide. Prices will range between €50 and €125.
Additionally, 10% of the sale of each Maleficent by Stella McCartney Kids items purchased in Stella McCartney stores and online, will benefit the charity SOS Children’s Villages; which works to provide suitable homes for abandoned, orphaned and vulnerable children. For more information please visit www.sosvillages.org.
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 35 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai as well around 600 wholesale accounts in key cities worldwide. For additional information please visit: www.stellamccartney.com
About Disney’s “Maleficent”
“Maleficent” explores the untold story of Disney’s most iconic villain from the 1959 classic “Sleeping Beauty” and the elements of her betrayal that ultimately turn her pure heart to stone. Driven by revenge and a fierce desire to protect the moors over which she presides, Maleficent cruelly places an irrevocable curse upon the human king’s newborn infant Aurora. As the child grows, Aurora is caught in the middle of the seething conflict between the forest kingdom she has grown to love and the human kingdom that holds her legacy. Maleficent realizes that Aurora may hold the key to peace in the land and is forced to take drastic actions that will change both worlds forever.
The film stars Angelina Jolie as Maleficent, Sharlto Copley, Elle Fanning, Sam Riley, Imelda Staunton, Juno Temple and Lesley Manville.
“Maleficent” is produced by Joe Roth and directed by Robert Stromberg, with Angelina Jolie, Don Hahn, Matt Smith, Palak Patel and Sarah Bradshaw serving as executive producers. Linda Woolverton wrote the screenplay. “Maleficent” opens in cinemas on May 30, 2014.
Worldwide Public Relations