Stella McCartney Celebrates the Re-opening of Milan Flagship Store and Presents Spring 2015 Collection

Milan, June 23, 2014. Today Stella McCartney celebrates the re-opening of her Milan flagship store located at Via Santo Spirito and presents her Spring 2015 collection at Orto Botanico di Brera. This is the European debut of the new collection previously shown in New York on June 5th. The redesigned  store, located in an 18th century neoclassical historical building, illustrates the designer’s new store design concept. The 168 square meter space spread over 2 floors reflects the world of Stella McCartney within an intimate and modern atmosphere; carrying the brand’s luxury women’s ready-to-wear, accessories, lingerie, fragrance and kids collections.

The store’s new and updated design features include a concrete slab floor punctuated with integrated Calacatta marble running through the ground floor. A marble staircase is backed by an installation of FSC certified BAUX Träullit, a recycled tile from Sweden made of a combination of wood wool, cement and water. The store’s upper level features eveningwear, lingerie and shoe collections. Brass and steel linear rails connect to wall panels finished in a mixed textured concrete render displaying Stella’s signature designs that play on masculine and feminine. Handbags including the popular Falabella are merchandised on book matched marble shelving.

To express the fun, modern and playful Stella McCartney kids collection the sculptural brass rail installations are transformed into vibrant primary pop colours with rubber shaped ball accents. Completing the space, fitting rooms play on humour featuring Perspex pendants in bright colour, googly eyes and 100% recycled foam cube seating.

About Stella McCartney

Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 35 other free-standing stores including London, New York, Los Angeles, Paris, Rome, Tokyo, Shanghai and Beijing, as well around 600 wholesale accounts in key cities worldwide. For more information visit: www.stellamccartney.com

About BAUX Träullit

BAUX Träullit is a FCS certified, natural and recyclable tile made from wood wool, cement and water created from spruce sourced in Sweden. The moisture-resistant material evens out air humidity by absorbing and then emitting moisture into the ambient air contributing to lower energy costs, reduced environmental impact and a stable, comfortable indoor climate. For more information visit: www.baux.se

About Orto Botanico di Brera

The Orto Botanico di Brera is located behind the Pinacoteca di Brera operated by the Istituto di Fisica Generale Applicata of the University of Milan. Established in 1774 the garden was created for students of medicine and pharmacology of the university.  Today the garden consists primarily of rectangular flower-beds, trimmed in brick, with elliptical ponds from the 18th century, and specula and greenhouse from the 19th century (now used by the Academy of Fine Arts). For more information visit: www.brera.unimi.it

Stella McCartney store information

Address: 

Via Santo Spirito, 3

20121, Milano

T. 00 39 02 76 28 12 22

Store hours:

Monday to Saturday

10am to 7pm

 

STORE FACT SHEET

LOCATION

Via Santo Spirito, 3

20121, Milano

T. 00 39 02 76 28 12 22

www.stellamccartney.com

 

STORE HOURS

Monday to Saturday 10am to 7pm

 

RETAIL SPACE

168 square meters on two floors.

 

LINES CARRIED

Ready to wear

Accessories

Lingerie

Fragrances

Kids

 

FEATURES

Ground floor

Entrance mannequin display area made of book matched marble wall panels

Calacatta marble cabinetry runs up the steps into a bench

FCS certified BAUX Träullit tile wall panels in the stairwell

100% Recycled chipped foam seating

1st floor

Calacatta marble plinths that book match from the floor and incorporate seating and denim display

3 x fitting rooms

Lounge area

 

MATERIALS

Large format concrete floor tiles

Calacatta Marble

Brass rails and trims

Brushed stainless steel rails

Wool carpet

BAUX Träullit tile wall panels

Concrete wall render

100% Recycled chipped foam seating

Book matched Japanese ash veneer