STELLA MCCARTNEY STORE TO OPEN IN MILAN

London, February 2010. Stella McCartney opens her first store in Milan, located in the heart of the city’s shopping center at via Santo Spirito. Situated inside an 18th century neoclassic historical Italian building, the store reflects an intimate, personal and architectural atmosphere housing the Stella McCartney collections. Simple material combinations are sculpturally contrasted, to illustrate Stella’s signature style combination of sharpness and femininity.

Spread over 168 square meters and onto two floors, the classic architecture of the building is combined with a mixture of antique brass sculptures, specially crafted by local Milanese metal workers, linen peeled walls, and wooden floors that welcome you to the Stella McCartney world. Across the ground floor the sustainable oak parquet flooring is designed by Yael Mer and Shay Alkalay for Established & Sons; in Stella McCartney’s usual color palette of plums, pinks, blush, nudes and taupe. In contrast, the upstairs floor is white on white tonal with an outburst of colors. White diamond shaped ceramic tiles and white steel sculptured wall fixtures are accented with brightly colored organic felt boxes that are interchangeable and can be built or broken up to create an accessory display installation. Creating a contrast with the contemporary space, the building’s original ceiling murals have been maintained.

The store will carry the brand’s luxury women’s ready-to-wear, shoes, bags, sunglasses, organic skin care, lingerie and the performance range with adidas. A private wardrobe service will also be offered to clients.

Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury collections are also available through its other 16 flagship stores including London, New York, Los Angeles, Tokyo, Hong Kong and Paris as well as around 600 wholesale accounts in key cities worldwide.

STORE FACT SHEET

LOCATION Via Santo Spirito 3

20121 Milano
T. 00 39 02 76 28 12 22
www.stellamccartney.com

STORE HOURS Monday to Saturday

10am to 7pm

RETAIL SPACE 168 square meters on two floors.

LINES CARRIED Ready to wear

Accessories
Lingerie
Fragrances
CARE by Stella McCartney (Organic Skincare)
adidas by Stella McCartney

FEATURES Parquet flooring in ten different shades by Yael Mer & Shay Alkalay

for Established & Sons
Textured white painted wall finish upstairs featuring white ceramic
3D rhombus tiles
Milanese white composite stone floor upstairs

Hand-crafted wall display sculptures made by local Italian craftsmen, in polished and

hammered brass, and in powder-coated steel in dirty pink and white

Colorful Eco friendly felt cubes for a shoe display in magenta, jade and royal blue

White powder coated shelving for bag display

Plinths made out of ceramic tiles on the outside and felt on the inside used to display

folded items and accessories
Two changing rooms in varied colors in maple finishing

MATERIALS Polished and antiqued finished brass

Composite stone flooring
Powder coated finished steel in dirty pink and white
FSC approved sustainable oak
Ceramic tiles
Stone flooring
100% organic wool felt
Bronze wall hooks

ARCHITECTS APA (London)

J&R Studio (Milan)