Stella McCartney to open in Dubai, expands in the Middle East region

London, February 4th, 2009. Stella McCartney continues its expansion in the Middle East region with the opening of the first store in Dubai, which follows the stores recently opened in Bahrain and Kuwait. A location in Qatar will follow in two weeks, while Jeddah and Riyadh are due to open later this spring, totaling six stores in the Middle East by the middle of 2009.

Stella McCartney’s presence in the Middle East first started in 2003 with Villa Moda, Kuwait. Further growth in the region was developed with key wholesale accounts such as Harvey Nichols, Riyadh and Al Rubaiyat, Jeddah. The first freestanding store in the Middle East opened in June 2008 in Bahrain’s Moda Mall under a franchise agreement between Stella McCartney Limited and Almana, soon followed by a location in Kuwait’s Al Thuraya Mall in January 2009 with Al Ostoura Intl. Company as franchisee. The store in Qatar opening at the Pearl, the country’s first international urban development venture, later this month will be the second store to open under the arrangements with Almana.

The Dubai store is located in currently the world’s largest mall, the Dubai Mall which opened in December 2008. The Dubai store is the first of three freestanding stores under Stella McCartney Limited’s franchise arrangements with Al Tayer along with the upcoming stores opening in Jeddah’s Stars Avenue Mall and Riyadh’s Centria Mall.

The 148 square meter Dubai store design mirrors the most recent Stella McCartney store concept. Simple material combinations, including maple wood, brass and marble are sculpturally contrasted with a unique play on spacing used to illustrate Stella’s signature style combination of sharpness and femininity. The store reflects an intimate, personal and architectural atmosphere housing Stella McCartney’s ready-to-wear, accessory and lingerie collections.

About Stella McCartney

Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury women’s ready-to-wear, shoes, bags, fragrances, eyewear, accessories, organic skin care ranges and performance range with adidas are also available through its 11 other flagship stores including London, NY, Los Angeles, Shanghai, Tokyo, Beijing, Hong Kong and Paris as well around 600 wholesale accounts in key cities worldwide.

About Al Tayer

Al Tayer Group is a diversified regional business established in 1979 with its headquarters in Dubai, UAE. Since its inception, the Group has grown rapidly and currently operates in 12 countries in the Middle-East and beyond, with over 6500 employees of 85 nationalities. It has built leading operations in multiple sectors, including automotive, contracting, distribution, publishing, retail, and services. The Group is currently comprised of 5 companies. Their luxury retail arm, Al Tayer Insignia, includes representation of major brands such as Harvey Nichols, Armani, Gucci, Pucci, Bulgari, and Boucheron.

About Almana

The Almana Group is one of the largest business houses in Qatar. Under its subsidiary, Al Mana Luxury Company, the group covers a diversified portfolio of industries from mass to luxury fashion, jewelry, automotive, real estate, restaurant, Media companies and others. Al Mana Luxury Company carries a large number of luxury and high end fashion brands, and is positioned as the unique carrier of the most prestigious international fashion houses.

About Al Ostoura

Al Ostoura Intl. Company has been committed to providing their customers with the most designer and luxury products available in the fashion, jewelry, accessories and modern furniture industries since 1985. Al Ostoura Company holds the highest market share of high-end luxury fashion in Kuwait. An impressive number of international brands have chosen Al-Ostoura to be their exclusive reseller in the Kuwaiti market including Alexander McQueen, Balenciaga, Jean-Paul Gaultier, Jil Sander, John Galliano, Lanvin, Marc Jacobs and recently Stella McCartney.

PRESS CONTACTS

Worldwide

Stephane Jaspar Arabella Rufino

Worldwide Communications Director Worldwide Public Relations

sjaspar@stellamccartney.com arufino@stellamccartney.com

Fact Sheet – Dubai

Opening Date February 4th, 2009

Location The Dubai Mall

P.O. Box 191741

Dubai, UAE

Retail Space 148 square meters

Lines Carried Ready to wear

Accessories

Lingerie

Features Two changing rooms with plain beige/off-white fabric embellishments,

Swarovski Crystals, bronze handmade hooks and soft tone carpet

White and Pink Rosa Bello marble façade

Stainless steel plate

High ceiling maple veneer walls decorated with birds in sand and pink

And cut-out lit birds

Hanging rod curtain in graded colors from white to pink

Brass accessories unit

White Terrazzo floor

Daybed covered in linen fabric and has polished brass table details

to display product

Materials Tabu Maple veneer, brass, mirror polished stainless steel, Rosa Bello

marble, aluminum rods, fabric daybed, mirror

Architects APA

Franchisee Al Tayer

Fact Sheet – Qatar

Opening Date February 2009

Location Porto Arabia

The Pearl

P.O. Box 7256

Doha

State of Qatar

Retail Space 123 square meters

Lines Carried Ready to wear

Accessories

Lingerie

Features Two changing rooms with plain beige/off-white fabric embellishments,

Swarovski crystal, bronze handmade hooks and soft tone carpet

White and Pink Rosa Bello marble façade

Stainless steel plate

High ceiling maple veneer walls decorated with hand applied wooden birds

in sand and pink

And cut-out lit birds

Hanging rod curtain in graded colors from white to pink

Brass accessories unit

3 toned tile floor

Rug

Materials Tabu Maple veneer panels, brass, mirror polished stainless steel, Rosa

Bello marble, aluminum rods, mirror

Architects APA

Franchisee Almana