Stella McCartney store to open in Tokyo, Japan
October 2008, the first Stella McCartney flagship store opens in Tokyo, Japan. Located in the heart of Aoyama the store will reflect an intimate, personal and architectural atmosphere to house the Stella McCartney collections. Simple material combinations, sculpturally contrasted with a unique play on spacing, have been used in to illustrate Stella’s signature style combinations of sharpness and femininity.
A book-matched marble entrance way with marble and brass plinth highlighted by white glazed ceramic display objects creating an atmosphere that encourages discovery of the accessories collection. A brass sculpture featuring an array of glinting metal shards that play on light provides focus between the two floors of this richly decorated space.
The 205m2 space is filled with natural materials. Japanese ash walls edged with fine brass lines wrap around the space contrasted with a dark wool carpet and an inlayed marble floor, offering the customer the opportunity and privacy to interact through the collections in a more intimate way. Lego is used in the changing room curtains and characters are displayed on plinths.
The new design expands on Stella McCartney’s usual range of materials, which is complemented by Stella’s feminine new color palette of natural whites, vibrant blues and vibrant yellow tones.
Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury women’s ready-to-wear, shoes, bags, fragrances, eyewear, accessories, organic skin care ranges and performance range with adidas are also available through its other flagship stores including London, NY, Los Angeles, Moscow, Shanghai, Beijing, Hong Kong, and Singapore as well around 600 wholesale accounts in key cities worldwide.
The Aoyama flagship store is the first freestanding store under Stella McCartney Limited’s partnership with Unit & Guest Co. Ltd. Unit and Guest has been the exclusive distributor of Stella McCartney ready to wear and accessories in Japan since 2006. Along with a Stella McCartney corner at Matsuya Gina department store, the Aoyama store is operated by Unit & Guest.
Roko Mishima Marina Cid
Communications/PR PR Managermcid@stellamccartney.com
Stephane Jaspar Arabella Rufino
Worldwide Communications Director Worldwide Public Relations
Store fact sheet
Location 5-5-4 Minami
Tokyo 1070062, Japan
T: +81 3 3710 31 70
Opening Date September 2008
Store Hours Monday to Sunday
11am to 8pm
Square Footage Total size: 205m2
Retail Space: 150m2
Lines Carried Ready to wear
Features Book-matched marble entrance way.
Brass sculptural circular feature running through the two retail floors.
Walls decorated with Japanese ash wood edged in fine brass lines.
Grey/Brown marble and brass plinths.
Dark grey carpet of two pile depth with Bronze Arman marble floor insets.
Ceramic tiles and bowls in cream white, bright yellow and blue glazes.
Inlaid in veneer walls to showcase products.
Two changing rooms.
Materials Sustainable Japanese Ash veneer, ceramics, brass, marble.